Member Article

McBride donates to Middleton Foodbank

Middleton based manufacturer McBride is pledging support to a local foodbank, as part of a campaign encouraging frugal living and reducing food waste.

McBride plc, Europe’s leading provider of Private Label Household and Personal Care products, donated to Middleton Central Foodbank following a social media campaign run by Oven Pride, #allyouneedisfood.

Oven Pride challenged its social media community to submit weird and wonderful recipes using only what they had in their cupboard. Foodie lovers across the country took part in the campaign which received many entries from budding frugal chefs.

For every entry received, the company donated £1 along with a large supply of everyday household items such as laundry powder, washing up liquid and cleaning products. As well as food donations, food banks also provide everyday essential household items which many people may struggle to afford.

In the UK around 15 million tonnes of food is thrown away every year, a shocking 50 per cent of this comes from our homes, according to the Love Food Hate Waste programme.

Speaking at the foodbank donation James Lomax, business unit director at McBride, said: “Making a difference in our local area is really important to our business, and we hope to forge a great partnership with the Middleton Central Foodbank. Waste is a real issue and if we can help raise awareness of the great work the charity does, more people will receive help who really need it.”

Commenting on how local businesses can make an impact to such organisations, Carl Roach a project manager at the foodbank, said: “It makes a huge difference when local people and businesses support the work of the foodbank. As many of our local residents struggle to make ends meet, in times of difficulty and personal crisis, each parcel is valued by those who receive it so we are more grateful than ever for the partnerships that local organisations provide.”

The Middleton Central Foodbank relies on food donations to feed local people in crisis. You can donate via http://middletoncentral.foodbank.org.uk/donate

This was posted in Bdaily's Members' News section by McBride .