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What are Dofollow and Nofollow in SEO?

When someone discusses SEO, the most common and interesting concepts need to understand is do follow, No follow, No index, inbound links etc. this concept is not new but foremost essential to know while working on SEO.

Here is the post by Web Development Company in Bangalore explain you in brief what is the concept behind dofollow and nofollow in SEO.

What is Follow link?

In order to get SEO boost, we consider Follow links, which means that you advise search engine to follow certain links on your page/site. The more reputable or high authoritative links from your site will boost the ranking of your page.

What is a “do follow link**“?**

Search Engine, like Google, is always examine, which site is best to get placed on the initial page of Search Engine Result Page (SERPs). Do follow link is the best technique Google constantly scrutinizes.

Say for instance, you got two articles from different sites and both are full of useful information but only one article has various natural links from external sites while the other one has only a few external links, as a result, Search engine consider the post with lots of external links since the post has a high regard for most people.

Those links which point to other sites are called do follow links. The page is likely to get higher visibility online with more do follow links.

Do follow links helps in website ranking, as these link pass link juice to the particular page.

Note: You can use Do follow links for content that is useful for your visitors, internal linking and also for the relevant content.

No Follow Links

No follow link doesn’t pass any link juice nor point to another site. It helps only to the readers of the page but not for the search engines. These links don’t carry any importance in the eyes of search engine.

Now the question comes is, why people still consider no follow in their sites while after knowing importance of do follows?????? It’s because most people ignore to consider the negative impact of using more do follow links. In this case, the site would get high spam rate by means of comments from irrelevant sites and so on. Therefore search engine, in order to prevent sites from spamming has introduced no follow link concept

The search engine also penalizes a site for exercising too many do follow links, consequently most of the sites now purposely add no follow links to the link that are posted in comments. Most of the SEO company in India will use No follow links to get protected from irrelevant sites.

Note: Use no follow links for the content that is irrelevant, affiliate links, sponsored links, advertising and comments.

Summary

Always consider the relevance and authority of the site you are linking to your posts because of anything, which is not relevant, could point towards spammy to the SEs.

Say if the site is not relevant and you still want to add that link to your post, no follow link is best practice. You can also mention your competitor’s link that is of worth to you but if you don’t want to pass any link juice then you can employ no follow the practice.

Creating Relevant, informational and qualitative content is among the best practices to get “do follow” links. Only by passing useful information, people are more likely to read it, like it and also use your site as do follow link in their post. You may also get it done with guest blogging and also including the site link that could link you back.

Hope the article was useful. We at Best Web Design Company in Bangalore, love to listen from our visitors, just reach us with our contact form.

This was posted in Bdaily's Members' News section by Tabassum-M .