Leeds United signs Swiss watch brand as new timing partner

Leeds United has teamed up with luxury Swiss watch brand Louis Erard to become the club’s new Official Timing Partner.

Founded in 1931, Louis Erard is an independent watch house based in Switzerland’s Jura region.

The new partnership will see Louis Erard introduce a new Leeds United Player of the Month award, where a selected player will be presented with a Louis Erard watch each month as recognition for their performances during the previous month.

Louis Erard will also be choosing a Fan of The Month award, recognising a Leeds United fan each month that has a time-related story with the Club. The winning fan will be presented with a Louis Erard watch as recognition of their support.

The partnership will provide Louis Erard with marketing rights at the stadium, online and within the Club’s Hospitality suites.

In addition, a Limited Edition of Leeds United luxury timepieces will be put on sale to supporters.

The brand will also provide selected time pieces for sale through the Official club retail stores and through the Club’s online store.

Paul Bell, United’s Executive Director, said: “It’s great to welcome our latest commercial partner, Swiss watchmaker Louis Erard to our Commercial Partners Programme.

“The partnership with the Club will help raise awareness of this authentic Swiss brand which has been founded on the simple values of producing the finest quality, precision timepieces at affordable prices.

“The Louis Erard collection of watches is superb and we look forward to showcasing their products to our fans.”

Alain Spinedi, CEO of Louis Erard, added: “We are delighted to announce our partnership with Leeds United. The spirit of our company has always been tradition and authenticity, values that are clearly shared by Leeds United and its fans.

“As one of the world’s most prestigious clubs, the passion and pride of the Leeds United community perfectly reflects our own passion for quality watchmaking.”

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