Member Article

Mobile Apps - Face of Future Retail

Mobile apps are making it big every passing minute. Quick chat options, intriguing online videos, great deals and time-killer games are driving people mobile-crazy – making apps claim the presence in all spheres of life. How would you not have stores reaching them then? The growing user habit, easy access, and far-reaching usability – all the factors come together eminently to make mobile apps be a face of retail.

Going with that – people are ever more into buying through online stores owing to a large number of choices and digital modules with immersive features, available at a comfort of home. It has been found that even for products central to the theme of brick-and-mortar stores; users conduct research online because they are able to get a good outline of the product and its price. Further making it better, is the ability to compare products and look for their ratings to be able to make a better decision buying them.

Reinforcing these facts, here are the top 5 ways mobile apps are claiming the market share against traditional and conventional modes of business becoming the face of retail:

Enhanced customer experience

With direct ads and other forms of promotion that can be done through apps, it is more than justified that every business should have their own mobile apps to reach out to the evolved customer base. With a mobile app, you can reach out to all your customers on their latest phones – which combine with your app features to allow them an enhanced experience in an advanced display quality. These pocket-sized apps outdo all media tactics and supplies with their next-gen value-defining presence, connecting with the user on-the-go. Certainly, something to scale-up the stores of future in terms of customer experience!

Drive sales

The ability to purchase products from a phone itself is quite huge and customers love the fact that they are able to get anything they want with the help of a few taps on their phone’s touchscreen. With direct and personalized engagement tricks – predicting what a customer might want based on his purchasing preferences (employing anticipatory design), you can target specific ads to make your customer’s content personalized and offer best-in-class services.

Boost customer loyalty

With features like direct support to customers through app-based live chat and allowing them to leave feedback on products from the app itself, your idea scores high on convenience. This way you are able to leverage customer service to your benefit. And well enough! Services like push notification prove more personalized than sending a mail or letter and it is a quick and efficient way of claiming customer loyalty. A futuristic way of driving the stores of the future aiming customer loyalty!

Better operational efficiency

Instead of managing several stores and franchises you just have this online platform to be taken care of. This makes your operations a lot more streamlined and efficient. Further, this allows the system to be centralized and reduces the count of man-hours you need to put into to deal with daily operational chores. This even reduces the latency and redundancy at work, which further aids to overall operational efficiency. Owing to these facts, businesses are increasingly shifting from traditional modes to online options and this is only going to grow with time.

Cost control

There are no maintenance charges outside of server support and hosting for websites and mobile apps. The traditional costs that are involved in setting up a business through physical stores across the world are eliminated. Further, mobile apps are able to drive massive business models with faster turn-around-time and lower establishment and operational costs – which really is a great factor you consider in business.

These are the top 5 ways mobile apps are driving the stores of the future and believe this is only going to go far and high in the times to come.

Makes much sense giving a thought if you are still not on board! https://www.konstantinfo.com/mobile-application-development.php

This was posted in Bdaily's Members' News section by Manish Jain .