Member Article

Purple and Cisco Launch Better Together campaign

September 13, 2016: Purple, the intelligent spaces company, and Cisco, the largest networking company in the world, today announce the launch of their Better Together Campaign.

Better Together allows Cisco partners that are signed up for solution led selling, and who also sell Purple, to automatically benefit from an additional 4% discount stacked on top of other discounts, including hunting and teaming.

Cisco developed Solution Led Selling (or SLS, formerly called SIP) to encourage their partners to team up with ecosystem partners such as Purple, and develop more fully rounded solutions for their customers.

All Purple product licenses are eligible for bundling, covering: Guest WiFi, Content Filtering and Location Services. The campaign targets Spain and the UK, but the offering and discounts are available across EMEA. All the partner has to do is to be signed up with Cisco for SLS with Purple.

What is the joined up solution?

Purple’s cloud software solution runs over the top of any Cisco or Cisco Meraki wireless solution. Purple is a tool that enables a space to become ‘intelligent’, by using data collected to better inform both the venue owner and the customer. The key thing about the joined up solution, is that it enables partners to talk to customers about more than just WiFi and the equipment and services that deliver it. Purple allows the partners to open up the conversation with customers to be more about digital transformation as a whole. Purple’s solution answers real business problems - for example, it enables venue owners to communicate with people in their space in an intelligent, mobile way, generating a return on investment and even creating operational efficiencies.

Supported by Comstor

From a channel perspective, Comstor have been an active part of the group and will be involved in pushing the ‘Better Together Campaign’, resulting in a mix of targeted marketing campaigns and partner promotions.

Gordon Thomson, MD, Data Centre, Collaboration and Networking Technologies, Cisco EMEAR, says: “At Cisco we place huge importance on identifying the right ecosystem partners to team up with, in order to provide our customers with the best possible technology to supercharge their Cisco digital network architecture. Purple’s analytics and marketing solution has proved an excellent overlay to any Cisco or Cisco Meraki wireless foundation, extremely popular with customers because it generates real business outcomes. We’re excited to be launching the campaign and look forward to seeing more customers come on board with Cisco and Purple.”

Kerry Wright, Director of Alliances at Purple says: “The Better Together Campaign is a real milestone in our relationship. Many of our existing partners are already on board and have their own campaign plans ready to support it. Plus we hope that it will appeal to new channel partners, who can benefit from the 4% discount.”

How do Cisco partners get involved?

If you are a Cisco Partner and you have an opportunity to discuss or would like to get involved, don’t hesitate to call your Purple Account Manager, or contact the sales team on 0333 101 4120 or at sales@purple.ai.

About Purple http://www.purple.AI

Purple is an intelligent spaces company. It evolved from Purple WiFi, the cloud-based marketing and analytics WiFi software company, to take the lead in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.

Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action.

With 16 million users across 134 countries, Purple works with a range of brands and venues, including Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 960 in 60 countries. Purple employs over 90 full time staff and currently has offices in the UK, US, Chile, Madrid, Singapore and Melbourne with more offices planned.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments: small businesses and enterprise customers.

Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.

Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings: Fusion and Provision.

· Purple WiFi is the well-established guest WiFi, analytics and marketing product.

· Purple Location is a location based services product that works to actually pinpoint devices, enable heat mapping, provide zone flow information and enable journey management.

· Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space.

· Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.

Purple Press contacts:

Lloyd Gofton - lloyd@liberatemedia.com - +44 (0) 7919 353 484

Justine Holman - justine@liberatemedia.com - +44 (0) 7808 608416

Catherine Goddard – catherine@liberatemedia.com - +44 (0) 7720 635048

This was posted in Bdaily's Members' News section by Justine Holman .