Member Article

Likes, Camera, Action: One rolls out content offering

Integrated communications agency, One, has marked the launch of its content offering by creating a series of shareable recipe videos for leading kitchen appliance manufacturer, Gorenje.

The video series is the first step in One’s expansion as the agency look to increase their offering to include content as a service - along with brand, digital, social and PR. The project comes on the back of significant investment in audio visual equipment and editing software.

Gorenje briefed the agency to create a series of short, exciting recipe videos to inspire and grow its 18,000-strong social media community. Eight videos, all between 30 – 45 seconds in length, were produced entirely in-house, and include a recipe for a raw pad thai dish, a fruit crumble and series of cocktails and canapes.

Wayne Silver, managing director at One, adds: “This project is a significant part of the long-term strategy at One. The proportion of online content that comes from video increases each year. Having the capability to create impressive video assets ties in with our connected approach and we look forward to producing more interesting content in the future.”

The video series follows the recent appointment of Saul Bush as content executive. Bush has joined up with the PR and social team to support the growing demand for interesting and shareable digital content.

One is an integrated agency offering advertising, design, digital, PR and social services to a range of B2B and B2C clients, including Euler Hermes, Hoover, Taylor Wimpey, United Utilities and York Racecourse.

For more information, please visit www.thinkasone.co.uk or follow us on Twitter @thinkingasone.

This was posted in Bdaily's Members' News section by Jessica SImm .