Member Article

Linwoods Announce New ‘Sprinkle Awesome’ Campaign

The UK and Ireland’s leading super food producer marks campaign with the launch of brand new TVC, shot with The Food Medic.

London, September 2016:Linwoods, the leading producers of organic and healthy super foods, today announces the launch of a brand new marketing campaign - ‘Sprinkle Awesome’. The creative, featuring Linwoods in collaboration with leading blogger, Hazel Wallace (The Food Medic), will be rolled out across multiple channels and will form the basis of a complete campaign for the brand across TV, press, digital, PR and social media.

Kicking off the 10-month campaign is the launch of a new showpiece TVC, which will be appearing on TV screens across for the first time on 28th September.

The new Linwoods campaign highlights the extensive range of super food and seed products, which can be used to sprinkle over dishes adding an extra healthy boost to meals. Products include nutritional foods such as Chia Seeds, Flaxseeds, Goji Berries, Hemp Seeds and a range of nuts – all of which can be used to sprinkle across meals from breakfast through to dinner.

The advert centres on the Linwoods products showcased by the brand’s new partner and fitness influencer, Hazel Wallace – an Irish, London-based doctor and popular health blogger. Influenced by her medical background and interest in nutrition and fitness, Hazel created The Food Medic blog, to use as a platform to show people that eating healthy can be enjoyable and uncomplicated.

Shot around the daily routine of Hazel and focusing on her social media platforms, she displays a number of great examples of how anyone can Sprinkle Awesome their meals throughout the day, capturing the Linwoods spirit of creating easy ways to boost your nutrients intake.

The ‘Sprinkle Awesome’ mindset echoes the company’s philosophy of delivering great tasting, quality products, making it easy to create health-boosting meals with ease, on-the-go and at home.

Running from September 2016 to July 2017, the ‘Sprinkle Awesome’ campaign is Linwoods latest wave of marketing activity promoting the extensive seed range used to make any meal an awesome one.

Sarah Shimmons, Head of Marketing at Linwoods, said:“We’re very excited to be launching the ‘Sprinkle Awesome’ campaign, it’s a huge landmark moment for the Linwoods brand. We wanted to reinforce the message that you can really benefit from using Linwoods products to sprinkle over your meals and create something that’s not just nutritious, but really tasty. Having the Food Medic on board is incredible as she represents everything the brand is about; making healthy eating fun and interesting, which is central to our brand’s innovative spirit.”

Hazel Wallace, creator of The Food Medic, commented: “I am very excited to be working with Linwoods. I’ve always been a huge fan of the brand as their products not only add flavour, but also a nutritional boost to any meal. They are 100% organic, packed full of protein and full of healthy fats - everything your body needs. There are so many ways you can improve a dish using Linwoods products, and I’ve had so much fun designing recipes to show people just that!”

This was posted in Bdaily's Members' News section by Charlotte Smith .