Sports analytics startup relocates to Wetherby’s Bowcliffe Hall

Equotion, the sports analytics startup, has moved into new offices at Bowcliffe Hall in Wetherby.

This move comes after Equotion completed its first round of fundraising this summer, appointed a new non-executive chairman and signed its first international deal.

Equotion uses predictive technology to analyse vast amounts of data in order to accurately select outcomes in sporting events.

The technology has been developed by Dr Tim Drye, an award-winning statistician and physicist.

Equotion, which was previously based in Ilkley, believes that sports betting could become as reliable and consistent as the stock market whilst generating even greater returns for private investors.

Its software works by sorting through 500 million pieces of publicly available information from seven years of past performance to single out the runners and riders most likely to win.

The company said that its selections are accurate up to 35% of the time, depending on the race course, and hit 27% accuracy when investors follow the betting recommendations.

Equotion also claimed that more than 60% of its selections are placed in their races.

James Waterhouse, chief executive, said: “We are delighted to establish our base at Bowcliffe Hall in Bramham.

“This place has been a centre of innovation for more than 100 years. The last owner Robert Blackburn was one of the pioneers of flight.

“The current owner Jonathan Turner is a successful Yorkshire entrepreneur who has developed a thriving location for businesses.

“It’s nice to be somewhere that has been connected with innovation for this amount of time.

“There many interesting companies based here, at different stages of evolution, so it is an exciting place to be.”

Equotion has attracted significant investment from serial entrepreneur Gordon Black, former chairman of Peter Black Limited, and Graham Martin, a third generation bookmaker and the founder of Bonne Terre, the license holder for Sky Betting and Gaming, who has become non-executive chairman.

Following the fundraising, the company signed a white-label agreement with Cardinal House Group which will allow it to take its predictive technology into Australia, New Zealand and Asia through the group’s tie ups with both internet and mobile operators across the Asia Pacific region.

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