Member Article

Toca TV by Ooyala

Ooyala is powering all video for Toca TV, the first video streaming service from Toca Boca. With more than 130 million downloads to date, Toca Boca is the number one mobile-first kids’ brand in the App Store. With Ooyala, Toca Boca now delivers its extensive video library of original and curated content to its global audience as the company moves into a new category of kids’ entertainment.

Toca TV delivers a fun, safe and ad-free environment for an audience of kids aged five to nine. To maintain quality and relevancy, Toca Boca has pre-screened and hand-picked thousands of different titles across its service. To maximise viewership and return on every asset, they chose Ooyala as its technology partner to deliver personalised recommendations so its audience engages longer and gets the most value out of every video, every time. Using Ooyala Discovery, Ooyala’s content recommendation technology, videos are served based on contextual factors such as like-viewing patterns on similar devices and geographical locations.

“Toca TV is a reimagined video experience for kids and Ooyala is the perfect technology partner to make Toca Boca’s vision a reality,” said Björn Jeffery, co-founder and chief executive officer of Toca Boca. “The insights and analytics Ooyala offers allow us to make sure we continue to offer kids the best video experience we can.”

Stronger with Microsoft:

Through Ooyala’s tightly integrated collaboration with Microsoft, Ooyala built Toca TV on the Azure Media Services platform. With Microsoft and Ooyala, Toca Boca has an enterprise-grade platform built with best-of-breed technologies to support a high-end and high-usage experience, including content protection, delivery and content management. With Ooyala at the core of the system, Toca Boca also gets data-driven insights to inform a better video strategy for Toca TV moving forward.

“Toca Boca is proof that the impact of video is enormous. Even as one of the most successful game developers on the market, they, too, recognise that video is a means to bring greater value to their users and increase their bottom line,” said Ooyala Co-Founder and Senior Vice President of Products and Solutions, Belsasar Lepe. “We’ll continue to see new hybrid business models that bundle video experiences enter the market as media companies with large audiences recognise that how audiences prefer to engage with content isn’t a one-size solution.”

This was posted in Bdaily's Members' News section by Charlotte .