Member Article

DreamWorks Animation and Zappar launch ‘Trolls at Tesco’

DreamWorks Animation Aligns with Zappar to launch ’Trolls at Tesco’, a search for the snack pack!

’Find Your Happy Place’ with Trolls at Tesco this October on an augmented reality hunt

28th October, 2016, London: Zappar, a world leader in augmented reality, has collaborated with DreamWorks Animation to bring to life characters from the animated feature film Trolls for Tesco UK.

Since the 21st October, when the film premiered in UK cinemas, Trolls fans can explore Tesco stores nationwide with their smartphone or tablet to find Trolls characters and unlock augmented reality experiences. Using the free to download Zappar app, shoppers can track down the Trolls both on point-of-sale as well as participating products, including the official film soundtrack, Hovis, Tesco F&F clothing and Greencore (character cake manufacturer).

10 different interactive experiences have been created by Zappar to create in-store fun, ranging from helping character Poppy cheer up Branch, a ‘Paint a bug!’ activity, video clips and the ability for customers to style themselves with the Trolls signature colourful hair, using Zappar’s ‘face-finder’ technology.

Tying-in with the Trolls story-line of Poppy’s love of scrapbooking, shoppers are tasked with completing their very own photo-frame by finding Trolls characters across the store. The frame starts with both Poppy and Branch filled in, leaving 10 additional characters to find and collect, to complete the frame.

Caspar Thykier, Co-Founder & CEO at Zappar commented: “Trolls have captured children’s imaginations for decades, and the latest film does exactly that, so we naturally jumped at the chance to bring the movie to life even further. Working with DreamWorks Animation to create interactive AR experiences for Tesco stores has been great fun and we’re sure Trolls fans will really enjoy them.”

Jonathan Baker, DreamWorks Animation, Consumer Products added: “Trolls is a film about finding your happy place, no matter who you are or how old you are. Much like these augmented reality experiences, which make you smile and bring stories to life in the palm of your hand.”

Rachel Wakley, Head of Licensing for Tesco UK also added: “By working in collaboration with our partners at DreamWorks Animation and Zappar, we have been able to create a unique experience for our customers. We’re really excited to see their engagement with the Trolls, both in-store and digitally and really believe that this additional content offers great entertainment and enjoyment for all of the family”.

For more information, please contact:

Lana Taylor

Harvard PR

zappar@harvard.co.uk / 0207 861 2512

About Zappar

Earlier in the year Zappar teamed up with Rovio, the maker of Angry Birds to release 1 billion BirdCodes to support their Angry Birds Action! game, and most recently the British augmented reality business brought PEZ packets to life for their PEZ play app.

Zappar is the world leader in augmented reality (“AR”) on mobile devices accessible through its free-to-download app on iOS and Android. Zappar specialises in AR-enabled products and entertainment experiences: working closely with brands, license partners and retailers across the world to produce innovative, customizable market-leading solutions as bite-sized entertainment. Partners include DreamWorks, Rovio, Activision, Sony Pictures, Sony Music, Warner Bros, Hasbro, Universal Pictures, Pedigree Books, Crocs, Morphsuits, Moonpig.com, Coca-Cola and Asda amongst others. For more information, please visit www.zappar.com

This was posted in Bdaily's Members' News section by Zappar .