Member Article

Milk Jnr’s Goes to Sea with Thomson Cruises  

Milk Jnr’s & Kidworks – the Manchester based agency that specialises in creating engaging kids activity packs for some of the world’s biggest companies and brands – has produced and launched two new on-board packs for Thomson Cruises’ fleet of five ships.

The Milk Jnr’s & Kidworks team was appointed following the successful roll out last year of the packs that it created for TUI Group’s various airlines: TUIfly Nordic, Holland’s Arkefly, Belgium’s Jetairfly and Thomson Airways in the UK.

The new first concept for Thomson Cruises is a Check In Pack that is handed to children when they board a ship. The second is an Ocean Travel Adventures Treasure Chest which awaits every child when they arrive at their cabin.

The primary aim of the Check In Pack is to engage children from the moment they start their holiday and includes a handy lanyard with a ‘things to do and see card’. This is designed to encourage young travellers to explore their ship and to interact with staff and crew. Whilst the Ocean Travel Adventures Pack, which is a TUI branded treasure chest, is made up of various interactive and fun items including an activity book, crayons, stencils, stickers and an underwater themed board game which the whole family can play together.

Once their holiday is over, children can then take their pack onshore and continue the activities once they are at home.

Gemma Field – senior account manager at Milk Jnr’s & Kidworks – said: “The family market is one that Thomson Cruises is growing; especially with launch of its latest ship, TUI Discovery. As a result, our focus has been on helping to enhance the experiences that families have and to drive brand engagement.“

Anna Clarke – senior cruise product development manager at Thomson Cruises – added: “Milk Jnr’s & Kidworks have delivered two fantastic packs. We wanted to concentrate on improving the cruising experience for every family that boards one of our ships and these unique, creative packs do just that.“

This was posted in Bdaily's Members' News section by Milk Jnr's & Kidworks .