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Just Eat shows off holographic menus and chatbot assistants

Food delivery marketplace Just Eat has continued its innovation push this week with a showcase of some of latest foodtech innovations at an event in Shoreditch.

The London-based business held its ‘The Future Now - Redefining Food Discovery’ event at Village Underground in Shoreditch today (Tuesday), showing off a raft of innovations including virtual and augmented reality innovations, AI chatbots and self-driving delivery robots.

Technology on display included harnessing VR to feed into analytics and research for Just Eat’s restaurant partners to utilising Microsoft’s Hololens technology to display menu options as a buffet from which customers are able to choose their order.

Elsewhere, AI also made its presence felt with Just Eat’s customer care and Facebook chatbots providing a conversational approach to customer support and recommending restaurant choices depending on a user’s mood and preferences.

Just Eat has been on a serious innovation push this year, launching its own foodtech accelerator at the beginning of August and trialling Starship Technologies’ self-driving delivery robots, which were also on show at the event.

Fernando Fanton, Chief Product and Technology Officer of Just Eat, said that the firm was focused on adopting new technologies to position itself at the forefront of foodtech innovation.

He said: “Working with leading partners, we are exploring the latest fields in technology to shape the future of how we interact with food. By harnessing these advanced technologies,

“Just Eat is driving innovation in our sector and working towards our ambition to create the world’s greatest food community.”

David Buttress, Chief Executive of Just Eat, added: “Technology is at the heart of everything we do at Just Eat. We are always seeking ways to help our restaurant partners grow and ensure new and existing customers have a reliable, convenient and, increasingly, fun experience when they order from us.

“Technology innovation helps us bring the greatest breadth of choice to consumers while giving our fantastic restaurant partners the tools and resources to further their own ambitions.”

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