Troy Foods makes £200k investment as it launches own mayonnaise brand

Troy Foods, the Leeds-based vegetable and salad producer, has invested £200k this year to increase volume in its mayonnaise production and launch its own range of mayonnaise.

The company’s owns mayonnaise range is being targeted for the foodservice and retail sectors under its ‘m:a:y:o’ brand.

The new range of mayonnaises comprises ‘everyday’, ‘premium’ and ‘free range’ products available in 5 litre or 10 litre packs. Low fat options are also available to cater for the needs of the health and education sectors.

The business, which specialises in manufacturing freshly prepared vegetables and dressed salads, established its own BRC approved mayonnaise plant ten years ago to produce dressings for its products.

Following further investment in the line to increase capacity, Troy Foods is now able to offer its own branded mayonnaise to the cash and carry, foodservice and delivered wholesale sectors.

James Kempley, general manager at Troy Foods, said: “Having established a highly efficient, high care mayonnaise production facility to provide dressings for our range of salads, there was growing demand from customers for us to offer our mayonnaise as a product in its own right.

“In nationwide taste tastes, our m:a:y:o brand fared extremely well against the established market leaders and we believe consumers will appreciate its more competitive price while still enjoying a premium product.”

Based in Leeds, Troy Foods has three premises and employs 600 staff. The third generation family business supplies a selection of prepared vegetables for ready meals and retail packs in numerous supermarkets.

In recent years, the company diversified into processing value added lines such as dressed salads including coleslaw, potato salads, pasta salads and dips as well as mayonnaise and dressings to retailers and food service groups.

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