Member Article

One tells public; ‘Think Before You Flush’

Integrated communications agency, One, and PR agency Intelligent Conversation, have worked together on campaign positioning and PR for United Utilities’ ‘Think Before You Flush’ campaign.

Each year United Utilities tackles around 25,000 blockages, costing around £10 million. That’s because people flush or pour away things they shouldn’t. United Utilities called on the two agencies to help do something about it.

Intelligent Conversation devised a multi-phase PR programme to highlight the issue and encourage behaviour change. To kick off the 2016 stream of activity, members of the public were quizzed on their ‘toilet confessions’, culminating in a live ‘Big Bog Diary Room’ stunt in Manchester’s Arndale Centre where visitors ’fessed up to their bad bathroom habits before taking the #3PPtomise to only ever flush pee, poo and toilet paper in future.

Everyone that visited the ‘Big Bog’ was awarded a special United Utilities toilet roll, which was designed, sourced, and packaged by the brand team at One.

As part of the follow-up parent facing activity phase, One also created a ‘Love Our Loo’ downloadable fact pack to appeal to bloggers and parent/toddler groups identified and engaged by Intelligent Conversation. The pack included information on what causes blockages - with ‘flushable’ baby wipes identified as a big problem area - some facts about what often gets flushed away by kids, a photo competition and some activity sheets for children, in a bid to discourage the public from flushing inappropriate items.

Speaking about the campaign, United Utilities said: “The work produced by both agencies has been fantastic. They have worked together so professionally to deliver a creative, innovative campaign.”

On the final ‘Grime Scene Investigation’ strand of work, which saw Intelligent Conversation partner with leading education provider Mad Science to devise an interactive schools workshop to explain the science of blockages and how to avoid them, One created display banners - so-called ‘galleries of grot’ - and eye-catching literature for pupils to take home and share with their parents.

Wayne Silver, Managing Director at One said: “We are delighted to have delivered yet another brilliant project for United Utilities. This has been a great to showcase our creativity, and we’re delighted with the final outcome.”

One is an integrated agency offering advertising, design, digital, PR and social services to a range of B2B and B2C clients, including Euler Hermes, Hoover, Taylor Wimpey, Style Matters and York Racecourse.

For more information, please visit www.thinkasone.co.uk or follow us on Twitter @thinkingasone.

This was posted in Bdaily's Members' News section by Jessica SImm .