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Purple cuts ribbon on new office in Texas

Purple cuts ribbon on new office in Texas

New base in Austin’s tech community will accelerate growth in the Americas

January 09, 2016: Purple, the global intelligent spaces company, has added another office location to its ever-growing list with the opening of a new North American headquarters in Austin, Texas. This expansion will enable Purple to execute its plans to build on the existing Americas team, to meet increasing market demand.

Purple specialises in delivering a WiFi solution that generates real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces. Through the process of creating ‘Intelligent Spaces’, Purple can help brands to learn more about their location and customer base, and help them to take action.

Bill Williams, will lead the Austin office as Sales Director, Americas, having formerly been UK Sales Director for Purple. He brings a wealth of experience, having worked within the technology industry for many years before joining Purple in 2012. Since then, he has been integral to the growth of Purple, both in terms of customer growth and establishing partner relationships.

In addition to being home to a number of large technology names, including Apple Inc., Hewlett-Packard and Google, Austin is attracting a number of smaller tech companies and is viewed as a nurturing hub for innovation and fast growth enterprises. This made the city a strategic choice for Purple to establish itself in and attract a dynamic sales and customer support team.

The team will serve Purple’s extensive existing U.S. customers including Hyatt Hotels, Legoland and Outback Steak Houses, as well as reaching out to new prospects, service providers and partners across the region.

Purple experienced significant growth in 2016, reaching 20 million users, with deployments in 73 countries and offices based in the UK, Spain, Chile, Singapore and Australia. America is Purple’s largest market and having already collaborated with various partners and carriers across the region the number of U.S. customers is expected to soar in 2017.

Commenting on the launch of the Austin office, Bill Williams, US Sales Director, said: “Purple’s solution has been successfully deployed across thousands of venues in the U.S. and appetite has grown at an exponential rate. With major partners like CenturyLink, NCR, CDW and others we are in a strong position to accelerate this growth and our Downtown Austin office will be the heart of that growth.

“The calibre of people we have already attracted to join the team in Austin has been impressive, and with another 25 heads being recruited right now I am looking forward to having a world class team in place.”

Gavin Wheeldon, CEO of Purple, adds: “The U.S. is the largest market in the world for what we do. We already have a small team in place who have made great strides in establishing the brand and winning marquee customers and partners. Investing further in our US presence was a logical decision and puts us in the perfect position to accelerate our US growth considerably, with a physical office and a greatly expanded team”.

About Purple http://www.purple.ai

Purple is an intelligent spaces company. It evolved from Purple WiFi, the cloud-based marketing and analytics WiFi software company, to take the lead in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.

Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action.

With 20 million users across 73 countries, Purple works with a range of brands and venues, including Indiana Pacers, Merlin Entertainment, Bloomin Brands, CenturyLink, Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 960 in 60 countries. Purple employs over 90 full time staff and currently has offices in the UK, US, Chile, Madrid, Singapore and Melbourne with more offices planned.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments: small businesses and enterprise customers.

Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.

Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings: Fusion and Provision.

Purple WiFi is the well-established guest WiFi, analytics and marketing product. Purple Location is a location based services product that works to actually pinpoint devices, enable heat mapping, provide zone flow information and enable journey management. Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space. Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.

Purple Press contacts:

Lloyd Gofton - lloyd@liberatemedia.com - +44 (0) 7919 353 484

Justine Holman - justine@liberatemedia.com - +44 (0) 7808 608416

Catherine Goddard – catherine@liberatemedia.com - +44 (0) 7720 635048

This was posted in Bdaily's Members' News section by Justine Holman .