Partner Article

QPR sign Erreà on ‘multi-year’ deal

Championship football club QPR have announced that Italian sportswear brand Erreà are to become its new technical partner from next season.

The ‘multi-year partnership’ will see the technical sportswear firm replace Dryworld as the London team’s kit designer, and will get to work on 100% bespoke designs which QPR say will incorporate the values and heritage of the 135 year old club.

It comes after QPR terminated their agreement with Dryworld just eight months into a ten year deal back in December, due to the Canadian firm’s ongoing financial problems.

Commenting on the new deal, QPR’s Commercial Director, Euan Inglis, said: “We are excited to have agreed terms with Erreà to become our new Technical Partner from next season.

“We received offers from multiple brands from the sportswear sector but as an all-round package, Erreà’s was in the best interests of the club for a number of reasons.

“Our replica shirts will continue to be 100 per-cent bespoke designs, which is an absolute pre-requisite for the club, building on the success of the current kits from the 2016/17 season.

“In addition to being a supplier, the liked the fact Erreà are also manufacturers who own their own factories will ensure that delivery dates and lead times are met, as they manage and control the whole process from start to finish.

“Furthermore, they also work with 2,000 stores worldwide, which also provides the club with some exciting merchandising opportunities.”

Erreà Chairman and Founder, Angelo Gandolfi, added: “We are really honoured to begin this important partnership that will link us with a club that is one of the most historic clubs in London and is renowned for its passionate supporters.

“It is also a club that is going through a period of significant transformation which makes this an even more exciting time for all of us.

“We have worked very closely with the club on the creation of the entire range and in particular on the new kit, that will be just the right mix of modern and traditional.”

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