Member Article

What is the purpose of your website?

It’s important for any business owner to know why they want to design a website for their business. Most people consult a web designer or web design company to develop their websites because they realised that their competitors have a website and it is the current thing happening in the industry.

If you have done that in the past or you’re anticipating doing it; STOP! And read this article.

The purpose of your website should be to showcase your business to the outside world as well as to connect with the market. It doesn’t matter the outlook or design of the website; if it’s not connecting with the market, your website is an outright junk! The web designer or web design company has a part of the blame, and you as the business owner should also be blamed as well.

WHY?

Because the business owner goes to web designers or web design companies to demand that the website should be designed for “their business” instead of asking for the website to be designed for their “web market.”

We are not advocating for your website to be designed only for direct sales rather we are recommending that your website should be designed for your market and it should engage your potential clients for you to reap dividends from your investment and expand your business on the web.

How can this be achieved?

If you keep doing the same thing over and over again, you will be getting the same result. To take your business and web presence to the next level, you need to do the following;

Change The Focus Of Your Website

Do you have an existing website that has not been generating enough traffic?

Or have you been spending money on advertorials; though you get the traffic, the conversion rate is very low?

The problem of low traffic and conversion rate experienced by most businesses is simply because their websites were designed to impress them (the business owners) rather than thrilling or impressing their potential clients or the market.

There is an important thing you should bear in mind while contacting a web designer or web design company to develop your business website. That thing is “to get the interest of your potential customers or website visitors by providing the solution to their problems.” Participants in the marketplace don’t visit your website to admire its beauty rather; they are looking for a solution.

Therefore, you should consult VizionOnline a web design London Company that understands the secret of building an interactive and engaging website for their clients.

Most business owners are always happy to see their website designed according to their specifications; without researching to know what their market wants.

Some of them contact website designers or web design companies who has conflicting interests about their niche. Such web design companies will end up wasting your time and money.

In this, you can find an interaction with the business owner and our professional website designers will research to find out what the market needs…no matter the niche.

This was posted in Bdaily's Members' News section by Nathan Rossiter .