Member Article

North East manufacturers urged to take advantage of marketing masterclass

The Advanced Manufacturing Forum (AMF) is inviting North East manufacturers to attend a free event later this month, aimed at making firms more marketing savvy in 2017 and beyond.

Taking place on Thursday 26 January, the AMF Marketing Club will utilise the marketing expertise of guest speakers who will discuss marketing strategies, methodology and objectives, to demonstrate real examples and benefits of effective marketing plans.

Samantha Davidson, managing director at Newcastle-based marketing agency Horizonworks, strategic partner of the AMF, is leading the event after Horizonworks launched the Forum’s Club back in October last year.

Samantha will offer tips and guidance on what to consider when planning marketing activity for the year ahead, this will explore areas such as resource, essential activities, setting objectives, measuring and evaluating success and effectiveness.

Guest speakers also include Jamie Hardesty, editor at online publisher Bdaily, who will provide members with an insight into how to best engage with journalists.

Jill Brown, group marketing executive at sub-contract engineering service provider Impress Group, will present an overview of in-house marketing and how Impress Group has utilised marketing to overcome the downturn in the oil and gas industry.

In addition, Ben Cottam, managing director at industrial brush design and manufacturer Cottam Brush, will discuss planning a marketing strategy from an SME perspective.

Jamie Hardesty said: “This is a quarterly event which was very well-received by the region’s manufacturing sector when it launched last October.

“The North East is tremendously proud to be a successful, advanced manufacturing region and I’m looking forward to provide insights as to how firms can raise their profiles as they scale up.”

Samantha Davidson said: “We are thrilled with the high calibre guest speakers joining us at this event, they will be able to provide invaluable insight into marketing from a manufacturing perspective as well as real benefits of effective marketing planning.

“The aim of this Marketing Club is to provide AMF members with practical tools, tips and advice that they can use to plan their marketing activities for the year ahead.

“We will explore how to maximise the impact of marketing activities to stand out amongst competitors and positively impact company growth and development.”

The event, which is free to attend, will be held at The Quadrus Centre, Boldon Colliery 12-2pm Thursday 26 January 2017, and is open to all manufacturing companies in the North East.

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