Member Article

Five Major obstacles in Ecommerce Triumph

Ecommerce has gone big. Every hour there is a new website doing the same business and replicating the same theme. You need to be very careful with the way you present yourself in the heavily crowded ecommerce market. Most important here is to be prepare with your moving agenda and plan to work against the obstacles to be in a shape to combat challenges across the line. More than anything, you have to be ready with the challenges and obstacles that stop your way to the ecommerce triumph.

Suppressing these five obstacles in time would let you plan and execute all your ideas to build a successful ecommerce site with great effect:

1. More passion than experience

Most of the ecommerce businesses start with spontaneity and young energies. People just want to hit in over the board and start playing big with their passion. You need to get some experience in. This would help you deal with various situations smoothly and without a panic. Also, experienced minds would help you connect with market leaders and experts most advantageously. Further, you get to do respond most favorably to the changes that take place often in this industry.

2. Finding an efficient shipping solution

Ecommerce has two big limitations – inbreeded ones. One is you can’t make your customers feel the product physically. Another one, you have to always send them the products at their place. For the first problem, you can offer them with free trials for a few days. Also, you can offer them with cash back. But as far as the shipping of the product is concerned, you must make it work by having a prompt and effective shipping solution by your side or you fail terribly. Find a dependable solution before you actually get on with your ecommerce trade. Planning for incentives and tie-ups would be of great help in this department.

3. Dealing with the profit margins

Small start-ups have this problem rooted at all operative levels. They just tend to make revenues by expanding the margins of their profits early on. You have to be very cautious about how to quote your product and set promotional discounts on them. Don’t try to play too tricky in the beginning. Offer your customers with base prices and simple offers they can engage with. Find other methods to earn revenue rather, like selling survey or shipping data. Investors will love you when you concentrate on raising your sales score and not the profit margins.

4. Speaking to VCs

Investors believe in concrete numbers and ideas. When you speak with Venture Capitalists and show them a plan to attract funds you have to act a bit careful with your words. Try to bring them close to your plan speaking rational and profound numbers. Avoid adding any commercial tag to your business like “subscription commerce” or “celebrity endorsed” that make your idea fall into certain category and influence the decisions based on various personal experiences and opinions. Draft your proposal focusing on your fundamental idea and talk facts.

5. Marketing gone wrong

There are many ways you can market your business. And this comes as a problem when we have to select from many options to market. You have to try for the best option available to reach a customer in your situation. Look into the type of content you are using to market your idea. Also, keep into consideration the audience you want to reach. Based on these details you should opt for the medium of marketing like email, phone, SMS, hoardings or print media.

This makes for the top 5 reasons that you need to work on in order to play safe and get through. Just make sure you are following all these points best tuned to your ideas and looking at your requirements. Doing so will reward you with the best of electronic trade achievements based on the initial ecommerce development idea and the underlying goal.

Author Bio:

Jitendra Jain is marketing and sales head at Octal Info Solution, a leading mobile app & website development company, offering platform to hire mobile app developer for your own app development project.

This was posted in Bdaily's Members' News section by Jitendra Jain .