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Tips on How to Refine Your Keyword List

If you are a digital marketer, then you know the importance of the right keywords and the most effective keyword research tools. Your success depends on your ability to develop the right keywords lists plus the content to market your products with.

The keyword research tool is the most important element to determine the keywords used to run your campaign on. However, this only marks the start of your journey to internet marketing success. The steps that follow include:

Creating seed lists from your initial set of ideas Building your keyword list Refining your keyword list.

These are three important steps in SEO. Refining that list stands out more because that is what makes or breaks your SEO marketing strategy.

Here are the tips to help you refine your keyword list effectively:

Keyword categories

Let’s say your keyword research tool came up with about 400 audience words and about 20 product keywords. You should consider dropping off the less interesting keywords from your audience list. The categories are helpful in determining the keywords meeting the intent of your search.

Have the customer’s mindset

To do this, create a list of all the main categories of your business. After creating the categories list, put down a list of all the terms or phrases that could fall under the different categories. As a customer, which terms would you use to describe your products and services? Pick those and tweak them slightly.

At the same time, select keywords targeting specific customers. Unspecified terms often lead to the appearance of your ad on the terms section.

Competition

Rememberthe old adage’if you can’t beat them, join them’? It applies in SEO marketing in a big way. The keywords used by your successful competitors will guide you in picking the keywords that relate to your products and the whole market.

To get trustworthy content and strong keywords, you should consider using an effective keyword research tool such as Moz Keyword Explorer or Google Keyword Planner. The key words search list from your competitors provides you with a list of words with higher chances of winning. With the right keyword in mind, you will be in a better position to fine-tune the keywords to meet your brand’s needs.

Semantic grouping

Groups that are tightly related or connected semantically are effective in SEO, PPC ad groups. You are advised to drop the words with lower search counts.

Use general keywords to reach more people

Your keywordinspector tool will reveal thousands of keywords which relate to your product, market, and the competition. Most of those words are general words, but they will reach more people naturally. General keywords could be competitive because their bidding values are higher.

In conclusion, you should note that the size of your keyword list depends on your desired level of complexity. You should also search the landscape and drop off words with ambiguous meaning. To analyze, refine, and develop your keyword list, always create categories. This is also an effective way to capture a potential customer’s intent and interest.

This was posted in Bdaily's Members' News section by Charlie Brown .