Member Article

Successful logo design process: how professionals do it

Designing process of the logo is the major and most difficult section of graphic designing in marketing strategy. Logo design indicates the nature of the business structure because logos represent the identities of the companies or brands of the industries. Therefore, they are highly significant as they are the key drivers to foster immediate recognition of the customers. In designing process of the logo, it is important to focus on the color of the brand.

The significance of the color in a logo is due to the mechanism of human’s visual perception. In this mechanism, the contrast and color play important roles in detecting the visual details. In addition to this, color associations and color connotations are acquired through cultural and social conditioning, which helps in the evaluation of logo color. As a selection of the color of the logo is considered to be the major element of the custom logo designing process for brand recognition, therefore it should not conflict with the functionality of the logo. Similarly, the associations and color connotations should not be consistent across various cultural and social groups.

Due to the presence of diversity in the industry sectors, different color palettes are favored. For example, somber or less saturated colors are favored by the insurance and banking sectors. On the other hand, saturated and strong colors are favored by the fast food industries. The selection of appropriate color is important due to the long-term implications of the logo and its importance in highlighting the industry amongst its competitors.

The method which is adopted for the identification of logo’s color is called as color mapping and the existing logo colors can be identified systematically and then mapped for evaluation. The design agency and the marketing team are involved in the designing process of well- oriented logo. Firstly, the team members focus on the values and concept of the brand and then build their understanding about the potential consumers or the targeted audiences.

The steps that are involved in the designing process of logo include the formulation of the concept, development of initial design, finalizing the concept or purpose of a logo and making decisions about the involved format and theme colors. As per the Logo Glaze Reviews, a logo can be formatted and improved by re- formatting from large sized monitors to small sized devices. Due to constant changes in the size and re- formatting, the designing process of the logo is now shifting towards a simple and more impactful approach.

The impact of the logo can be increased by incorporating solid colors and heavy shapes and lines. The Logo Glaze Reviews the protection of the logo’s design through different intellectual property organizations. These organizations are providing application procedures for the registration of the design in order to give it protection at law. Through the registration process, the identity of the company can be protected from those companies that are selling their fake products by using the logos of other authentic companies.

The intellectual property organizations safeguard the logos and govern the registered trademarks, patents, and designs. It is noteworthy that the registration of a trademark will only protect the visual design of the company so that the logos can be reproduced by using different backgrounds or colors. Similarly, the language of the logo’s visual text can also be changed for advertising the product or services in different countries.

The Logo Glaze Reviews the logo as the identity of the company, therefore it should be appropriate, simple and visually memorable. The Logo Glaze Reviews the origin of the brand’s advertisement and updated trends of the logos designing. The main purpose of the Logo Glaze Reviews is to make the company’s logo protected by offering authentic designing styles for the creation of an efficient logo.

This was posted in Bdaily's Members' News section by Mark Roger .