Member Article

How to keep a logo design effective

In this competitive world where every next brand aims to be at the top of the ladder, the making of a professional logo has become quite challenging for corporates. As more and more designers have been introduced in the market, they come up with some great and creative ideas for making something unique that not only enhances the brand’s image but also help them with more iconic and appealing appearance for optimum leverage.

There are various catchy and praiseworthy logos that we see in our daily lives. These are the ones that ensued after untiring efforts of professional designers. Here, we are sharing some of the basic tips that help in drafting a new custom logo design.

What is a logo?

It won’t be wrong saying that a logo is the symbolic representation of a company’s trademark and goodwill. However it is a unique image defining the company’s visual assets, it becomes the primary element of an overall corporate identity. A logo is that specific identification of the company that helps customers without getting to know its name. A well-designed logo is the powerful resource of a company to reach its target audience, approach proper branding and uplift the image of company among its masses. Not only the company gets recognized amongst the competitors but is an excellent and useful tool for advertising and promotion.

What makes a good logo?

A good logo is something that is much simple, realistic, concise, and comprehensive at the same time. A professional logo has that kind of appeal and attraction which makes everyone understand and memorize it easily. A creative logo design can never be successful unless it conveys the true message of the company that log lasts.

Simplicity is the key element whether you’re creating an entirely new logo or redesigning it. At its core, a logo is always intended to symbolize your brand so it is necessary to keep it appealing by using a clean design. Adding up too many flashy elements in a logo design may take away the core objective and result in distraction.

Logo Design Process

When the outcome of designers’ endeavors come into sight, it appears as a basic errand, which most certainly is not. It is so because they are little and look simple. Different components like innovative thought, creativity, and more are consolidated to make a decent logo.

The core job of a great logo design is to represent the company distinctively in its best possible way. Professionals always kick-off logo design projects with some quality conversations with the clients. The more they know about the company culture, values, and the way they do business; the more they become capable of injecting the right message while designing a logo.

Portraying and conceptualizing

An outline concept is built up around the brief and your exploration. In consideration of configuration process, it is absolute the most critical part that requires much imagination and motivation. An average approach of simply placing thoughts in mind might not work, which may bring some amazing results while drawn on a paper. Comparably, it is less demanding to plan designs on a system. Plus, drawing enhances the creative ability after you comprehend it, and makes you start with simply a white paper.

Update of the logo design over the time

A logo design cannot always be the best choice forever. It has always seen that even best logos don’t last longer, they require a timely update. That is why it is important to consider little tweaks to keep the logo current. Sometimes a simple change of typeface, using a cleaner icon, or doing a significantly drastic shift from the already used design may make a logo more fitting with the times.

Whether you’re looking for a new logo design or the time has come for the rebranding of your organization, focus on finding the balance. When you’re working with the right team of logo designers and brand makers, it is always possible that you find a happy medium between an original and updated design that also evokes a new look and feel.

Presentation:

A logo design needs to be presentable, catchy, and attractive for the eye of a viewer. It must hold a person’s attention as well as take the visitor’s concentration. Presentable logos are quite simple, understandable, with much vivid text, fonts, and typography. The ultimate reason behind the success of every logo design is that it is easily recognizable and distinguished amongst its competitors.

Mistakes to avoid in a Logo Design:

When a specific logo catches more eyes than ever with the power of web, many designers become victim of many clichés. Following are the common mistakes designers should avoid for the success of a professional logo.

Reliability on Trends:

It goes without saying that trends fade away in just a blink of an eye. A well-designed logo is always free from latest design trends and gimmicks. The ultimate way to play safe for the unique brand identity is keeping is timeless.

Reliability on Colors:

The most common mistake that most designers just can’t wait to add colors to the design, which is entirely wrong. Color selection should be your last decision. Kick off your work in black and white, which is the best choice.

Different colors may affect logo’s identity differently. Therefore, business owners prefer getting their logos display in one color at a time.

Poor Choice of Font:

It is the most important decision of a logo making process. More often than not, an epic logo fail results in the poor selection of font. The whole message of the brand misfires when there is an imbalance match of icon and font of the logo. Since every typeface has its own personality so a designer always needs to find the right balance.

The problem arises because bad fonts are simply selected and the decision is not take seriously. Some designers throw in font choice as an afterthought, which results in a loss of logo design’s legibility.

This was posted in Bdaily's Members' News section by Natalie .