Member Article

Why hire a writer for your business?

Most of us can write. Most of us can explain what our buisness does and what’s so brilliant about it. So why would you hire a writer, like me, to write for your business?

Knowledge and experience

Do you need a website, an advert, a blog post, a flyer, a report, a brochure, a video, a case-study, a speech, or some social media posts? A professional writer knows what style of writing works best for different media and can adapt their writing style appropriately.

For example, my first job was working with BBC Radio, so I understand the difference between writing things that will be spoken, and things that will be read in print, or on screen.

A professional writer will use different styles, depending on whether you need a detailed business report and a snappy postcard or flyer.

And we can write SEO friendly content that helps customers find your website, product or service in the vast world of the internet.

A fresh perspective

You’re the expert in your business. But sometimes it’s possible to get a little too close to be able to see things clearly.

Do you talk the language of your customers? Are you trying to sell a drop-forged, chrome-coated, open-ended spanner, when your customer is looking for a tool to loosen off a nut?

A good writer will ask questions, find out about you and your business and get to know your customers too.

As a writer, I can explain things clearly, and write about your business in a way that your customers understand and engage with.

Stand out from the crowd

How many other businesses do something similar to yours? How do you attract attention, and make yours the company that customers choose?

A writer can help generate creative ideas, and approaches as well as choosing specific words and phrases that set you apart from the rest.

Quality focus

How often are you doing something, when your phone rings, or an email pops up to distract you?

If you hire me to write something for you, I promise you my full attention. I’ll be 100% focused on writing quality words for your business, with no spelling or grammar howlers.

Get it done

Hiring a writer means you can have writing when you need it, not just when you can get round to it.

Sometimes you know what you want to say, but scribbling it down or typing it out just isn’t your priority. So that blog post, brochure, or website update never sees the light of day and never drives any customers your way.

Writers are used to working to deadlines, and getting to know a subject quickly. I can guarantee that a professional will be able to write it more quickly than you can.

Trust an expert

Working with a writer is just like working with any other professional. Think of it like working with an accountant. While you could do the sums and spreadsheets yourself, isn’t it reassuring to know there’s someone who understands all the ins and outs of tax and finances; someone who can save you a lot of hassle and money?

A writer, like me, can do that. I understand the rules and tricks of writing. I can advise you on the best approach. And I can write for your business, leaving you to focus on the nuts and bolts, or hammers and spanners.

This was posted in Bdaily's Members' News section by Michelle Nicol .