Member Article

Why Millennials Are a Good Marketing Target

The world is all about millennials now. The generation of adults born in 90-ies is ruling the world of consumption and therefore has the biggest consumer buying power.

Many marketers prefer investing their finances in the content that is supposed to reach to millennials in its best possible way. Although, some of them consider that marketing to them directly may not be their worthy investment.

If your business is questioning the same thing, then below you’ll find the key information to help you decide whether to make the group of millennials as one of your marketing targets or not.

Millennials are exactly this type of audience who depends on new technologies. They are greatly influenced by media and ads, hence reaching them online through constant interaction is the best way to promote your brand.

Furthermore, such segment of people is more likely to turn to advice from online financial blogs.

Out of 500 American millennials, 47% are perceptive to “communication” with businesses and 62% admitted they feel a better connection to the brand if they see and read their content through websites and social media.

Most of the advertisers go broke while trying to reach this group of youngsters – almost twice as much as they would spend on any other group.

Categories of Millennials

In fact, this particular generation of high-tech people does have its own categories that distinct millennials according to their financial abilities and personal preferences:

1. Successful and wealthy people. This group has more opportunities for purchasing expensive products because of their high-paid job and perspectives. Such groups do not plan to have children yet.
2. Ones looking for good deals. The second group (approximately 57% of the M. population) prefers purchasing quality products, clothes, meals without having to spend a fortune. These millennials look constantly for discounts and sales.
3. Active shoppers. This category (17% out of all) makes families and spend more on gourmet things, including electronic gadgets and services.
4. TV and Internet lovers. The last group loves watching TV and is vulnerable to television commercials and ads broadcasted through TV-shows, movies, and TV-series. Many of them have turned to online loan company at least once as it is the easy way to get money without leaving your place.

Reachable or not?

If you want to find how exactly millennials are influenced by advertising than other demographics, let’s consider the following statistics. First of all, 62% of millennials say that social networks play an important role in building trustful relationships between consumers and brands.

However, if you think that persuasive ads would make most of them trust your brand, even more, you’re wrong – this is true for only 1% of young people. Secondly, 43% of millennials value authenticity more than the content of the company’s social media and websites. Third, 33% trusts the information from blogs before making a purchase. To finish with, 60% of millennials are loyal to brands they prefer to buy at the moment.

According to facts above, we may conclude that reputable brands with effective marketing strategies will certainly influence millennials. This includes not only monitoring the company’s social media networks but encourage feedbacks from personal accounts.

Therefore, it’s significant to make sure you are aware of what other resources say and write about your business on the World Wide Web. Besides, one of the elements of your promotion should be the product’s social aspect, something that makes millennials think that sales of your brand aren’t only about receiving profit.

This was posted in Bdaily's Members' News section by Ann Mosley .