Member Article

Office Branding – How To Turn Your Workplace In to A Visually Stimulating Environment

According to USC, unmotivated employees cost the US economy in excess of $450 million every year, and unhappy workers are significantly more likely to be absent, or to leave an organisation. It is, therefore, important for businesses to find ways to improve the experience of workers and office design has a role to play in this.

Through strategic office branding, it is possible to create not only a pleasant environment, but the sort of experience that people now expect from a workplace. Here, we take a look at various ways you can use branding to create a more visually stimulating office and improve emp loyees’ morale and performance.

Logos and Message

One of the most simple branding techniques of all is to include your company logo in the workplace, whether it is on the walls, on stationary, or on furniture. A key benefit of doing this is that it reminds employees of their responsibility to your business, while also making the building seem more professional to visitors or potential recruits. Similarly, office branding can be enhanced by the inclusion of either company slogans, or quotes which you think reflect your core brand values. A short quote at an employee touchpoint can serve as inspiration, and slogans can help to reinforce company messages, which can then be more consistently relayed to clients or customers.

Use of Colour

Effective use of colour is a great way to make an office environment more visually stimulating and different colours can have different psychological effects on people. Although the specific colours you choose should be in-keeping with the rest of your branding and marketing, there are certain things to be aware of.

A recent study from the University of Texas found that sterile grey and beige offices can trigger feelings of sadness in women, while purple and orange do the same for men. If these are important brand colours, it may be best to use them sparingly. Meanwhile, it is said that calm blues and greens improve concentration and focus, mild yellows improve creativity and red is an emotional colour, which can be used to draw attention to specific areas.

Office Layout

Moreover, the actual layout of your office can be designed with the intention of making the workplace more pleasing on the eye. A creative floor plan, which facilitates collaboration, will almost always look significantly more interesting than a traditional, rigid office cubicle layout.

It is also worth thinking about the type of furniture you buy during an office fit-out. For instance, if your business is involved in selling cutting edge technology, you will probably want modern-looking tables and chairs. If your company sells based on tradition, however, you might want a more traditional fit-out.

Your Products

Finally, a creative way to add branding to a work environment and simultaneously make it more visually engaging is by including the products your business makes in the design itself. As an example, Lego’s office in London, which opened in 2014, includes a doorway shaped like a Lego character. The precise decisions you make here will depend on what it is your business makes or offers, but the options are almost limitless. Even a simple display of some products in a cabinet can help employees to see the value in the work they are doing, while helping to communicate your business’ value to any visitors as well. Author Bio

Reno is a founder and director of a leading exhibition and event company Enigma Visual Solutions (http://eni.co.uk/interiors/services/office-fit-out-refurbishment/) and can also be found on Twitter @EnigmaVisual

This was posted in Bdaily's Members' News section by Reno Macri .