Member Article

Dakota Digital Concludes Extensive Rebrand with Site Launch

Full service marketing agency, Dakota Digital has concluded an extensive rebrand project. The Nottinghamshire-based agency showed off its new look with the launch of a brand new website, logo and agency branding this week. The new aesthetic brings together an impressive client roster, an expanding team and a full spectrum menu of additional services including just launched creative options.

Dakota Digital is a self-confessed hybrid agency. It splits its expertise between being a high tier PR and content marketing consultancy and a full scale digital marketing agency. Based primarily out of its growing Mansfield office, the firm specialises in PR writing and distribution, content creation including blogging, web copy and product descriptions for ecommerce as well as full digital marketing services. Digital offerings include social media marketing, search marketing and email services.

Completing Dakota’s transformation into a truly full service band, an expanded head count has added creative and design services.

Rebecca Appleton is the agency founder and managing director. She credits the addition of a second director and some major internal changes to Dakota Digital’s rising success. “For a long time, it felt a little like treading water for us, producing great work but as an agency we were lacking direction. Meeting and appointing Chris was a chance encounter which has sparked the start of a huge reform for us as an agency. Our rebrand has taken more than ten months and called in experts from three other specialist agencies to bring our vision to life. Along the way we’ve made some big decisions and implemented changes that have ultimately led to us taking major leaps forward. It’s been a tough yet exciting 12 months but we’re really ascending now and it’s great to see.”

Dakota appointed ex WPP and Omnicom digital champion, Chris Woods as a director in 2015 after meeting via a mutual client. Chris is the digital and strategic lead. He spearheaded the rebrand, revitalising the company’s service menu and overall brand vision. “Over the past 18 months we’ve had superb opportunities to work with some of the UK’s top brands and some very ambitious and innovative new businesses. We’ve earned some of those clients millions of pounds’ worth of PR coverage, created killer social media campaigns, revamped digital marketing strategies and even aided in the launch of some promising start ups.

“The trouble is, we just weren’t showing the world all our great work or even promoting some of our most successful and in demand services. We’ve finally set aside the time to turn our magnifying glass towards ourselves and create an external view of the agency that matches what we’re doing internally. For the first time, it feels like we’re giving a true account of who we are and what we can do.”

The site showcases some of the firm’s recent work and an impressive array of clients including a number of popular Johnson & Johnson brands. Highlights include health and fitness marketing which features examples of client work for England rugby legend, James Haskell and the world’s largest fitness expo, Bodypower. This sits alongside work for a special event last summer at Jamie Oliver’s FIFTEEN and content marketing, copy and creative for brands such as Acuvue®, Calpol® and Listerine®.

Dakota Digital’s new agency website and branding is live now at dakotadigital.co.uk.

This was posted in Bdaily's Members' News section by Rebecca Appleton .