Member Article

How to present a product to a customer?

Getting a new client gives an incredible feeling, a wave of emotion, a sense of relief, and the feeling that hard work is beginning to be rewarded. But to get to this point, it is not easy and we have to go through many meetings, calls and especially an important aspect: the sending of proposals. Depending on the size of the client, you will spend a lot of time and resources to perfect your proposal so that it is irresistible. For this reason, it is very important to have a good technique in the preparation of proposals, and to help you, everything How you prepared in this article guidelines for making better proposals.

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Do not use copy and paste. When writing numerous proposals, there may be some overlap between one another, especially when it comes to the same service. Some sections of the proposal could be similar. But you should never cut and paste a proposal and enter the name of the new prospect. This is typical of low-scale professionals, with little structure and inexperienced. This is clearly a very clear and obvious reason not to choose your project.

Do not use generic recommendations. The proposal should add value, do not use very generic words and concepts that could be useful to any company in the sector. Avoid phrases like: “Phase one, research. The second step, a test / B. The third phase, optimize. It is important to stand out and say different things than those that are obvious.

Think like the customer. Try to think like the customer. What does he really want? Why is it looking for a supplier? Has he had any problems with his previous supplier? In the initial appeals, these are the types of questions you need to ask yourself. This will give you a great insight as to how to launch your services. It is important to put yourself in the shoes of the client and wonder what he needs.

Submit specific help. Detail your proposal, value and propose concrete and specific aspects is important because they show you know the project, the customer and what is your value proposition. Service companies are based on ideas. This is often the only thing that can distinguish you from your competitors. Do not be afraid to give ideas, to convey what you know, no matter if you are copied thereafter, if you ultimately do not get the fruits.

Success stories. Success studies are the best friend of a service company. They provide social proof for the potential customer. We understand that projects that you have already done and that have worked are the best guarantee for new customers to trust you.

Design a history, sell an experience. Use the presentation slides to write a story for the client. Do not just send slides without a clear objective, you must propose a story, a rhythm for the proposal to be dynamic and enjoyable to read.

Lead the presentation who can decide. It is as important to make a good proposal as to send the proposal to the right person. Before submitting the proposal, you must know who is the person who will decide whether the proposal is successful or not.

Make sure that your proposal translates what you want and that behind the proposal there is a team capable and ready to lead the project, trust and creativity are drops and sparks that will help you bring a different touch. If you do, you will win many contracts.

To read more articles similar and about business, we recommend you our category business and management.

This was posted in Bdaily's Members' News section by Anna Johnson .