Member Article

5 Major Email Marketing Mistakes to Avoid

Email marketing is one of the most cost-effective ways to reach customers. If you need to learn about stats of email marketing as an approvement that it’s still a great source to get customers and boost your business, then read this article about 18 email marketing stats collected by HubSpot.

If you want to get more customers from your email marketing campaign, you should pay attention to certain factors and change your strategy. Try not to make some of the most common mistakes discussed below.

1. Purchasing email lists.

Traditional marketers still think that purchasing email lists will help them to get new customers. It is easy to find sites that may sell you 100 000 emails for just 10$. Here are some notes to pay attention to before buying those lists. Who are the owners of those emails and are they using those emails regularly? Are those people familiar with your brand and do they expect any offer from you? Do you have any information about those users, such as the country of their residence, age, gender, and interests? Purchasing an email list is like buying 1000+ likes or followers. Note that not only will you lose your money, but you will also waste your time sending emails to people who do not need it. The best way to build an email list is to use landing page and offer something of value to your target audience.

2. Misunderstanding how to use the subject line.

As you know, the first thing that people see in their inbox is the subject line. By looking at if they decide either to open it by clicking or not.

The most popular mistakes that marketers do are:

• writing subject lines that are too long
• sending emails without a subject line

Long subject lines are confusing because sometimes your subject line will not be displayed entirely.

3. Using incorrect email body structure.

Here are the most common mistakes that marketers or startup founders make.

• Subject line is not relevant to email message.
• There is more than one image in the email message.
• There is not any image in the email message.
• Text is too long.
• The email message is not responsive.
• The message is not personalized.
• Either there is more than one call to action or none at all.
• Not linking to your site.

You may think some of those mistakes, such as a long text or more than one images will not affect your email campaign. However, it is worth mentioning that most users check their email by the mobile device and so in the above-mentioned cases, it will be difficult for them to understand the main point of the email. According to Gartner about 74% of smartphone owners use their devices to check their email.

4. Sending email from a “No-Reply“ Email Address.

There are many companies who make this mistake. If you send emails from no reply email address then you may lose a huge number of opportunities. Many people getting that email from you may want to ask questions about your offer. How are they supposed to ask their questions then? Unfortunately, only a few of them will visit your website and write their questions on the contact form. So take this into consideration before sending messages from no-reply email address.

5. Not Analyzing Email Marketing Campaign Results.

Sending emails regularly without analyzing results is a huge mistake. Many customers will unsubscribe or the message will end up in the spam folder. Only by analyzing the data you can segment your email campaign correctly.

Conclusion.

Email marketing is a great source to engage more customers and generate revenue; nevertheless, you need to set up email campaign very carefully without making those mistakes to achieve good results.

Featured Image: Freepik

This was posted in Bdaily's Members' News section by Hayk Yaghubyan .