Member Article

The Advantages Of Digital Marketing For Business Success

Your website is done, and the last step you are about to take is make it more available for your clients to check it out. In this crazy rush we are living in, everyone is always looking for the easiest, fastest but the most effective way to improve their business. Here are some things you should use, without a doubt that they would be a waste of your time.

Pick the proper URL

Finding the right domain name for you website is never an easy job. In the ocean of possibilities right in front of you it’s hard to pick the right one. Keep in mind that it’s not just about finding the most attractive or interesting name, but choosing something that will be a representation for your business. YourDayTrips is a nice example of the right choice for domain name. It is very precise, short and clear. Just by seeing these three words, you can tell that this page is offering one day travel guides. Choosing the right URL is definitely going to have a huge impact on your marketing.

Mobile Apps

These days Google searches take more place on mobile devices than on PC’s. Making your website mobile friendly will definitely boost your websites ranking. Besides that, you’ve probably noticed that whenever you search for a certain website on your phone, Google offers you to download that website’s mobile app on your device. Mobile apps make every search much easier and they save a lot of time, by giving you all the useful content in one place and it’s no wonder that mobile app development is such a rising trend nowadays.

Content Aggregation and Curation

No matter what your business is about, your clients will always prefer to find all the information they need in one place. The best way to do this is content aggregation. By using content aggregation you can be assured that your website will get a lot more overviews. The only problem with this is that most of the content is not checked for accuracy and may not be that useful. But don’t worry about that too much, because there is a solution. Content curation makes content aggregation more specific and takes the most relevant content to use it on your website, on daily basis.

Social media

Social media networks, such as Facebook, Tumbl, Twitter etc. are also search engines.It’s in your interest to make your website more accessible and the plain way to do it is to claim profiles for your business on these sites. Profiles on social media networks are not just great marketing but also a shortcut to your website. People on social media can review, share, like or comment your business and make it easier for more people to see it.

Local content

In 2014. Google has introduced an update commonly referred to as “Pigeon”. According to Sydney SEO experts, since then the importance of local SEO has grown rapidly. The first step is to make sure your business is listed accurately and appropriately throughout the web. Claim your local business profile on local directory and review sites such as Amazon and ConsumerReports, as well as any other directories that are important for your business. The next step is optimizing your content and external links for local relevance, which has been proven to be more challenging. If you’re having a hard time going through this step you can get help easily by contacting a good digital agency.

Conclusion

Just by using these five easy steps, you will see progress in your rankings. Updating and making your website more approachable, more comprehensible will only make your business grow faster. Remember to maintain it simple and keep up with good work. The first place on Google is not that far away.

This was posted in Bdaily's Members' News section by Sam Cyrus .