Member Article

US video marketing company launches London office to spearhead European expansion

Video marketing company Eyeview has today (9 May) opened its new London office as it looks to expand across the continent.

The US-based company, which already works with the likes of P&G, BMW and Walgreens, is launching its UK office in Soho headed up by Managing Director, UK, Jonathan Setty, who will be tasked with growing its client base Europe-wide.

Focusing on the retail, FMCG, automotive and travel sectors, Eyeview will be bringing its ‘outcome-based’ video marketing to the UK, which it claims can deliver the engagement of traditional TV advertising with the targeted precision of personalised creatives.

Capitalising on the impressive growth of digital video consumption, the company claims to deliver one-to-one targeted video, drawing on the profiling and number crunching afforded by modern data capabilities.

Oren Harnevo, Chief Executive Officer and co-founder of Eyeview, said that the UK was the ideal jumping off point for European expansion due to the rate and growth of digital video consumption.

He said: “The UK is the 2nd fastest growing video market and we are excited to bring Eyeview’s outcome based video marketing solution to the client base.

“‘Clients first’ is our mission and the demand to support campaigns locally in the UK and Europe make for an opportune time to invest. Whether they are in Europe or the United States, today’s marketers must prove a measured return in sales on every dollar they spend.

“Our differentiated technology, ability to provide proven, incremental sales for our clients set us apart from competition.”

UK Managing Director, Setty, added: “For me, what is most exciting is that Eyeview has proven that video can deliver on the long-awaited promise of marrying the engagement and appeal of television quality video advertising with data and targeting capabilities in order to drive sales.

“One-to-one marketing across devices, including Facebook and addressable television, presents a new opportunity for marketers. As an industry we’re at a key inflection point across video advertising, where marketers have become frustrated with legacy ad serving platforms and traditional measurement.

“Clients demand more creative personalisation, financial accountability and quite simply, results.”

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