Member Article

Aberfield wins competitive pitch for LivingCare

Aberfield Communications has been appointed by LivingCare Imaging, a provider of Private and NHS healthcare, to deliver a PR and marketing campaign for the launch of its new imaging services, following a competitive pitch process.

Aberfield will be launching LivingCare’s new state-of-the-art 3T MRI, ultrasound and digital x-ray imaging services at its Thorpe Park Clinic in Leeds via a fully-integrated campaign, including public relations, advertising, direct mail, event management and social media activity.

The high-impact, geo-targeted campaign aims to influence healthcare professionals in the Leeds, Harrogate and York areas to drive referrals, as well as raising awareness of the imaging services among affluent active audiences in the region.

Aberfield will also highlight the new self-referral process, which allows patients to refer themselves for imaging services, helping to eliminate waiting times and ease access to world-renowned musculoskeletal imaging specialists.

Emma Shenton, Contracts & Relationships manager at LivingCare, said: “Aberfield’s in-depth audience analysis and rigorous planning gave us the confidence that they can deliver a smart and measurable campaign with strong results.

“They demonstrated real knowledge and understanding of our business objectives and their commercial focus came through in their proposal.”

Tim Downs, director at Aberfield Communications, added: “LivingCare’s new imaging facility brings together leading experts in their fields, to serve everyone from elite sports professionals to NHS patients.

“To launch this new world-class service, we have designed a hard-hitting campaign that goes beyond raising awareness to highlighting the benefits for healthcare professionals and patients.

“Our priority will be to educate LivingCare’s audiences by talking with them directly through the marketing and a series of industry events. The fact that patients can self-refer for musculoskeletal imaging is a new element which we will be emphasising in our campaign messaging.”

This was posted in Bdaily's Members' News section by Aberfield Communications .