Member Article

Porcelain Superstore gets a Square Deal from PushON

Tile specialist Porcelain Superstore has chosen PushON to be its marketing and development partner after the Manchester agency saw off some stiff competition to bring both disciplines under one roof.

The contract started at the beginning of May 2017 and aims to deliver a demanding set of business objectives to enhance the brand’s place in a competitive sector. PushON will be auditing the site and delivering enhancements to its visibility, speed and user experience, while fulfilling an ongoing tech support contract. At the centre of the arrangement is a marketing push that will use the entire battery of tools, including PPC and on-site organic improvements alongside creating engaging digital marketing campaigns.

PushON’s MD Simon Wharton said: “I’ve got to admit, we’d never realised how much of a part tiles play in our lives until we started market researching this client. Quickly we came to see the effect a striking tile set has on a bathroom, a kitchen, a conservatory, and the penny dropped – a world without them would be a very dull place. Porcelain Superstore has known this all along, of course – but couldn’t quite find the tone or the tech to market their wares. Together, we’re going to interlock beautifully.”

Porcelain Superstore’s co-owner Abbas is anticipating wonderful things from the relationship: “My brother and I go to great lengths to stay on top of trends, travelling the world to source fashionable looks and quality timeless classics, but we’ve always struggled to break through to customers online. Now we’ve found the perfect partner to help us take our beautiful products to the masses, the future is looking really promising.”

This was posted in Bdaily's Members' News section by Scott Beaman .