Member Article

Julius Abensur sets out vision as new Head of Industry Finance for Relay42

As the behavioural habits of consumers continue to evolve, it’s vital that businesses such as ours have the resources in place to remain one step ahead and ensure their customers are empowered through various sources, channels, platforms and collaborators.

This is why we are extremely proud to announce that, as of May 1, Julius Abensur has joined Relay42 as our new Head of Industry Finance. Having previously held senior roles at global banking companies and major consultancy groups, Julius is highly experienced in the digital transformation of businesses across all sectors, and possesses both the experience and the innovative mindset to help us achieve our financial and strategical goals as a business.

Along with his wide-ranging knowledge across all areas of business and technology, Julius also brings with him a clear vision as to the future of marketing within the banking sector and why the customer should always come first. Below, he sets out three of his main goals:

Covering the customer expectation gap through innovation

“By design, the customer experience throughout the engagement lifecycle is often very different to the expected experience. This is why more businesses — banks especially — are putting into practice the idea of viewing the customer journey through a ‘kaleidoscope’ lens in order to truly connect with customers and align these expectations. Ultimately, the race for customer innovation all comes down to how businesses leverage DMP technology to engage with their customers’ individual needs.”

Minimising the ’perceived customer churn’ through data

“With the continued influx of different digital channels — and the need of customers to customise their presence on each one — it is no wonder customer ‘churn’ is on the rise. With more data to work with than ever before, banks are facing the significant challenge of converting it all into valuable insights that can deliver valuable, personalised customer journeys. To remain relevant and valuable to customers, banks need to use data to anticipate the individual needs and outcomes of each customer, helping them to navigate and manage their own personal universe.”

Delivering flexible, fast-to-market solutions

“Nowadays, the market is moving so rapidly that solutions are often no longer fit for purpose by the time it reaches the customer. For banks to stay up to speed with the industry, they must learn from other industries that are embracing the art of digital disruption while there is still time to take advantage. Although these improvements must be made incrementally by using an agile and systems-based approach to navigate any legacy complexities, businesses can often see value in as little as three months, helping them to deliver innovative solutions that put the customer at the very centre stage.”

We are thrilled to have Julius join the Relay42 team, and together we will continue working to redefine the idea of what marketing is in today’s digital world.

This was posted in Bdaily's Members' News section by Ruth Jayne Elizabeth Clifford .