Member Article

Brass win UK’s best ‘Shopper Marketing’ campaign again

For the second year running, Brass won GOLD for ‘Shopper Marketing’ at the prestigious Institute of Promotional Marketing Awards, hosted by Claudia Winkelman in London.

Attended by the UK’s leading brands, retailers and creative agencies, The IPM Awards 2017 represent the pinnacle of promotional marketing achievement. Taking home the top award again for their ‘Enjoi Yushoi’ campaign crowns an impressive year of growth and industry recognition for Brass.

Summarising the campaign, the judges praised the bold use of creativity used to launch new healthy snacking brand ‘Yushoi’ to great commercial success. Brass devised an innovative brand sampling experience within tight budget constraints that allowed over half a million target households to taste a full size pack at home. Enhanced with a digital experience and a promotional offer, sales of ‘Yushoi’ in stores within the campaign area increased significantly following the campaign.

On news of the latest win, Managing Partner at Brass, Paul McGann, said: “we are thrilled to have picked up the shopper marketing award for a second year running. We worked with Yushoi and our doordop media partner Whistl to devise a highly targeted shopper campaign that maximised impact and appeal. Our desire to add value and do things differently has been recognised again with both sales success and industry accolade.”

Held at the Park Lane Hilton, London, the IPM Awards 2017 celebrates outstanding promotional marketing achievements across the UK and was judged by an independent panel of esteemed marketing industry professionals.

This latest IPM Award 2017 is one of nine national and international awards won by the Shopper Marketing team at Brass since last year.

For more information or to get in touch with Brass Shopper visit the website: www.brass-shopper.com

This was posted in Bdaily's Members' News section by Lucy Baird .