Member Article

Whitley Bay nutritious snack brand nears £1m turnover less than two years after launch

Oatein Ltd, the North East nutritious snack brand, is celebrating a booming first year of trading with new global distribution deals and a growing presence in the Middle East as it nears the £1m turnover mark.

The Whitley Bay-based company was founded less than two years ago and in that time has begun exporting to 55 countries, including stores in the Gulf region and Australia as well as gyms and health clubs across Europe, and managed to sell 1.2m products in its first year.

Serving up its range of high protein cookies, brownies and flapjacks, the brand is looking to take a bite out of the rapidly growing UK sports nutrition market which Euromonitor International estimates is currently worth around £650m with the potential to rise to £1bn within three years.

Internationally, the brand is currently in discussions with distributors in Brazil, Canada, India and Taiwan, while its Gulf deal with LuLu Hypermarkets has proven so popular that the retailer recently doubled the size of its order.

All this from its humble beginnings in Whitley Bay, where Oatein has grown headcount to eight members of staff with more hires on the way as the brand looks to capitalise on its early success.

Touching upon the company’s journey so far, Oatein Global Sales Director, Andy Dixon, commented: “Oatein came about by chance by a phone call from an old colleague who resigned from his position in a huge international dairy company to set up his own bakery manufacturing high protein, tasty and nutritious snacks.

“Using our knowledge and expertise of more than 20 years in the industry, we were able to produce something the sports market hadn’t seen before.”

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