Member Article

if agency strengthens relationship with global luxury brand

Altrincham based IF agency, is continuing to oversee branding and strategy for Kevin Glancy and Jonathan Fawcett Limited, an internationally renowned business which supply exclusive products to the world’s most luxurious superyachts, residences and private aircraft.

The IF agency recently worked with Kevin and Jonathan on the design for ‘Immerse 17’ - a private invite only event, to launch their spectacular state-of-the-art showroom in Manchester and to celebrate and showcase their combined craftsmanship, luxury and exquisite range of products.

Christian James from the IF agency said: “Kevin Glancy and Jonathan Fawcett offer the very definition of luxury to a very select clientele base across the world. Their products are truly exquisite and their new showroom allows you to be fully immersed in the full beauty of their stunning range. Immerse 17 was another ambitious and successful campaign and we are already working on the next exciting project to further enhance the global reputation of this unique brand”.

The three-day ‘Immerse 17’ event was seen as a success and over 150 people came to see their brand new impressive 8,000 square-foot showroom - which houses 2,600 plates, 1000 crystal glasses, 300 pieces of cutlery, 3,000 pieces of linen, 120 dressing gowns, five chandeliers and 60 different pillows.

Jason Hales, Sales Director Kevin Glancy & Jonathan Fawcett Limited said: “As a business, we’re passionate about our product and meticulous in our levels of service, so we decided to create a new showroom that encapsulates all that we are about. The IF agency has first class knowledge of our brand and target market and understood exactly what we were looking to achieve with our launch - Immerse 17”.

This was posted in Bdaily's Members' News section by Lisa Wood .