E-commerce fashion retailer Joe Browns to open first store at Sheffield's Meadowhall

Joe Browns, the mail order and e-commerce retailer, is set to open its first first physical store at Sheffield’s Meadowhall in the autumn.

The 4,000 sq ft store in the centre’s High Street will be designed by Dalziel and Pow.

The store’s opening will coincide with the launch of the brand’s new Autumn Winter 2017 collection of clothing and accessories for men and women.

Richard Crowther, asset manager for British Land, which is the joint owner of Meadowhall, said: “Such a unique brand choosing Meadowhall for its global debut demonstrates Meadowhall’s firm position as a leading UK retail and leisure destination.

“We think it’s a strong endorsement of our work to create environments that reflect the way people shop and demonstrates the importance of an omnichannel offering for today’s retailers.”

Simon Brown, managing director and founder of Joe Browns, added: “We are thrilled at the opportunity to launch our first ever store within Meadowhall, offering our existing loyal customers a new way to shop with us and allowing us to meet a brand new audience.

“This is a really exciting step for the company that will transform us into a true multi-channel retailer and we can’t wait to start that journey at Meadowhall.”

David Dalziel, creative director at Dalziel & Pow, commented: “Designing a store for a popular online brand is a huge responsibility, we need to reflect their core strengths in a way that is truly individual and appealing to the new audience it is about to meet.

“Joe Browns is full of personality, so it’s clear we have lots of inspiring content to build on.”

Smith Young and CBRE represented British Land. CWM represented Joe Browns.

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