Member Article

Front creates new campaigns for Regatta

Front – the Sheffield based creative agency – has created individual advertising campaigns to promote two of Regatta’s collections: the Standout and Professional ranges. The two campaigns, which will run on and off line over the next 12 months, are launching in July and are supporting the 2018 Spring/ Summer collections.

The core aim of the Regatta Professional campaign is to communicate how this modern and fashionable clothing range is fit for any industry that wants to keep its team warm, waterproof and stylish as they go about their jobs. Careful attention was paid to the art-direction and photography with a focus on presenting the range as contemporary, engaging and fresh. The campaign was shot by David Short on location in South Africa.

The new campaign for the Standout range aims to encapsulate the powerful energy, vibrancy and colours of the collection which is designed specifically for event and promotional teams. A heavy focus was put on presenting the fun, fresh and fit for purpose side of the collection for an industry that is fast paced. This campaign was also shot by David Short in South Africa and includes outerwear, mid-layers, polo shirts and accessories.

Joe Chetcuti – Director at Front – said: “We’ve worked with Regatta for a number of years now and we always relish the challenge of helping to reinvent how it presents its core ranges in the most creative and relevant way possible.”

Jo Hawkins, Marketing Director at Regatta, added: “Front has a real understanding of our different customer bases and these two new campaigns perfectly reflect that knowledge. Each one is engaging, on message and will I’m sure have a positive commercial impact on our business.”

This was posted in Bdaily's Members' News section by Front .