Member Article

Wonder Workshop – US Tech Educators Set Sights on UK Market

Wonder Workshop, the company behind the Dash and Dot robotic programming system, have officially launched their product in the UK this June. The system, developed to help boys and girls learn to code using the principles of Scratch, from as early as six years old. Building on strong success in the US since 2014 and Germany, where they launched in 2016, Wonder Workshop is now coming to the UK.

The company, which has already secured more than USD$35 million in funding, aims to establish a place in the STEM toys market in the UK, in order to foster the development of key programming and robotics skills within children aged six and up, while providing an enjoyable learning experience at home.

Dash and Dot are robots boys and girls can control with programmes they create using Wonder Workshop apps, available across more than 40 iOS and Android devices. The apps connect to Dash and Dot via bluetooth, this enables the user to control the robot’s movement, sensors and other capabilities via the block-based, coding designed to suit the capability of the kids in control.

Since the company’s launch in 2014, Wonder Workshop has sold the multi-award-winning Dash and Dot toy robots to more than 12,000 schools around the world. Each ball-like robot and globular sidekick is ready straight out of the box and can be synced with just a tablet or smartphone, enabling children to experience the intricacies of programming, without recourse to a traditional computer and keyboard set up. Designed to evolve in line with each child’s progression, the tasks become increasingly difficult as children’s abilities expand.

**Vikas Gupta, Wonder Workshop’s co-founder and CEO, comments: **‘The UK is a very important market for us and our goal is to establish ourselves as the leaders in the STEM toys space. The European market has already proved successful since our launch in 2016 in Germany and we’ll be looking to build upon that in the UK over the coming months and in the run up to Christmas 2017.

‘Every child needs to learn how to use devices, master technology and code; it is the language of the 21st century and the earlier they start, the more receptive they will be and our aim is to make learning coding at home accessible to families across the world.’

This was posted in Bdaily's Members' News section by Sue Anderson .