Member Article

Becrypt launches Touchstone Partner Program to enhance support and engagement in the channel

Becrypt launches Touchstone Partner Program to enhance support and engagement in the channel

Working closely with distributors Infinigate and Sigma, Becrypt will introduce new training and tiered opportunities for partners

London, UK, 27th July 2017 – Becrypt, a leading vendor of encryption and data protection solutions, is today announcing the launch of its new Touchstone Partner Program, aimed at expanding its channel presence and equipping their partners to establish themselves as leaders in the field.

Becrypt specialises in advanced technology for enterprises in need of the highest level of security, leveraging a long history working with governmental departments in the UK and Europe. Partners will have access to a stable of powerful solutions that provide the high degree of data protection and usability sought after by companies working to meet the EU General Data Protection Regulation coming into effect next year.

The new Touchstone program combines increased support and training with powerful new sales incentives that will enable value added distributors, resellers and other partners to become trusted advisors on security solutions for their customer communities. The strategy will also cement the positions of Becrypt’s two EMEA distributors, Infinigate and Sigma, with the two companies becoming an extension of Becrypt’s in-house channel account team.

A new Partner tier system will enable partners to gain enhanced benefits and higher margins, rewarding commitment and specialist capabilities. Partners can join at Registered, Emerald or Gold level depending on their ability to meet revenue and commitment goals, and will advance as their performance increases. The highest performers will unlock the premium Platinum tier, while a select few will be chosen as Diamond partners, with unique opportunities to play a key role in product launches and projects.

All partners will also benefit from the enhanced Touchstone training program, aiming to provide them with a high level of training and sales support from Becrypt’s experts. On-going training will ensure that partners are equipped with not only a high degree of technical knowledge, but also a valuable set of skills and techniques to create relationships and close sales. All partner levels will receive access to a distributor pre-sales engineer, while Platinum and Diamond partners will have direct contact with Becrypt’s team of expert engineers to provide invaluable technical insight into discussing and selling Becrypt’s solutions with their customers. All partners will be able to access the Becrypt Partner Portal as a hub for resources, information and support.

Jo Holliday, Channel Manager at Becrypt, comments: “The channel is a vital part of Becrypt’s sales strategy, and our new Touchstone Partner Program is designed around recognising the valuable role played by our dedicated partners. The Touchstone techniques in our training program are geared towards preparing partners with the mind-set and techniques that we have developed over the years, empowering them to operate as an extension of the Becrypt team.

“At the same time, our new tiered system will ensure that their hard work is recognised not only with better financial incentives, but also with greater opportunity to bring our security solutions to new markets and establish relationships with high value customers. We look forward to welcoming new entrants into the program and seeing them climb up the tiers to establish themselves as trusted advisors for their customer as well creating new sales for our leading security solutions.”

Murray Pearce, Managing Director at Infinigate comments: “Becrypt provides a great opportunity for its partners to get established in the fast-growing security market. We are seeing a huge demand for data protection solutions to address the EU GDPR, and the new scheme will equip partners with the products and in-depth knowledge they need to establish themselves as essential providers.”

Jane Silk, Managing Director at Sigma, comments: “We are pleased to play a key role in supporting Becrypt’s Touchstone Partner Program. The new approach provides clear incentives and rewards and makes it very simple for partners to sign up and advance through the system. The fact that the program covers the whole chain also means there is a great scope for involvement across the entire channel.”

About Becrypt Becrypt has a long heritage of providing Data Protection solutions and Engineering Services to the most security conscious organisations, innovating to provide the highest levels of product assurance. Today, our Data Protection, Secure Platforms and Cyber Security Services allow diverse platforms to be adopted with confidence. Combining extensive domain knowledge and technical expertise, Becrypt offer market-leading cyber security capabilities, helping organisations to optimise the use of new technologies, minimizing risk and complexity. A recognised cyber security supplier to the UK government, other public sector customers range from defence and intelligence communities to health providers, across UK, Europe and US.

This was posted in Bdaily's Members' News section by EQ .