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10 Free Video Tools for Social Media Marketers in 2017

Videos are becoming common as the social media users feel more comfortable in watching them rather than reading through long paragraphs. It has compelled the marketers to create compelling visual content and recognize their products as brands. The ultimate goal of adding a video is to achieve an improved user experience. User experience is known as creating ease and comfort for the end users to let them know about the products and services. If they are facing difficulties in getting your business goals, they will no longer be attracted to your social profiles. Videos are among the primary sources to guide your followers. It allows them to get a corporate message while relaxing at their coach. No need to read and pay attention to the typography.
The eCommerce websites also take the approach of adding relevant videos to the product pages to ensure the users get the details in a go. Whether they use Magento or PrestaShop, they will have to add the functionality of uploading or embedding videos directly to their websites. A simple alternative is the installation of PrestaShop Product Videos Module. Such an application allows you to add video testimonials, tutorials, and other visual media directly to the product pages. Once your website is ready to display videos at a product or CMS page, you can try out these video making tools and boost your social media exposure.

1. YouTube Editor

It’s free and packed with all the features you need to make and edit a video. You can have a complete professional looking visual content. Being an online tool, you can easily access it from any device or personal computer and continue with editing. For social media, most of the marketers recommend the use of transcripts within a video, which can easily be done with the help of YouTube Editor. If you intend to add already produced videos, you can refer to the library and select any listing that is labeled for reuse under the license of Creative Commons. The social media marketers also get amazing response in user engagements with the addition of a social content locker on their website. Whether you manage an online store on PrestaShop or running a simple WordPress website, you can block a part of the content (text or videos) from users until they like your Facebook page.

2. Camtasia

It is one of the recommended tools for the creation of videos and molding them for your marketing needs. Being a desktop application, you can continue production and editing with your personal computers and MAC books. If you want your target users to know how quickly then can sign up or checked for a product, you can record the complete procedure in the screencast video, make it viral and enjoy a higher conversion.

3. GoAnimate

If you are searching for a powerful tool that allows you to quickly create animation videos for your business or promotional campaigns, here comes GoAnimate. It is a reliable and cloud-based platform that does not require you to master the art of video making and editing. All you need to learn is the basics and start creating impressive visual content. 4. Windows Movie Maker As a social media marketer, you may never need a video making software that is built for professionals. To help you create visual content with simple drag and drop options, windows movie maker can do the best for you. It offers special effects, transition settings, customizing title, etc. The desktop version is for windows users, where the MacBook lovers can avail all the benefits of its online version.

5. Magistro

Magistro is a bit different than the traditional movie making applications, as it refines the raw footage of your event, opening, and a CEO’s message or launching a product with the addition of effects and music. You need to process a video with the awesome features to turn it into a professional production. The addition of a custom title and music turns it more appealing to go viral on social media.

6. VirtualDub

If you are done with the basic and want to advance a bit further, VirtualDub is your companion in social media marketing endeavors. This free tool has got some very amazing features like merging multiple audio files, splitting videos and compressing a file for easy upload. You can have it for tweaking the videos and molding them for your business specific needs.

7. Animoto

Animoto is yet another free available cloud-based tool for creating attractive and professional videos. It enables the users to start with images, music files, and short clips to end up with an impressive video. If you don’t have any background in video making and editing, you can still create animations and promote your business effectively through social media channels.

8. Wax

Wax offers medium to expert level features which make it suitable for beginners as well as professionals. Being a social media marketer, acquire every skill is an added advantage, but becoming an expert in everything is not mandatory. If you are also looking for such a tool that allows you to start with your limited knowledge and gradually proceed to medium and advanced level through continuous practice, then Wax is a perfect for you.

9. Common Craft

It is a comprehensive library of informative videos that saves much of your in educating your audience. The online businesses that are affiliated with the education industry can find the platform really amazing to pick the ready-made videos, mold as per their requirements and share it their fan followings. Its unique feature of paper cutouts makes sure you clarify a complex business story in a simple manner. Marketers can avail their services for having a custom video to buck up with their promotional campaigns.

10. Sellamations

Do you want to increase conversion with the help of doodle videos? Want the users to take interest in your social media posts? Sellamations is a recommend option for you. You can get create drawing videos that are all set to engage your followers on social media networks. Conclusion The addition of videos to your marketing efforts increases the effectiveness of your efforts. A great majority of people tend to watch videos and convert through the powerful message that is delivered through it. You can take benefit of the above-mentioned tools in creating animations and videos.

Author Bio: Alastair Brian is a professional blogger with a sound grip on addressing eCommerce problems with their possible solutions. He is working with FMEModules, which specializes in developing interactive modules and appealing themes. To Hire PrestaShop Developer for quick insights, follow him on Twitter, LinkedIn.

This was posted in Bdaily's Members' News section by Alastair Brian .