Asda reports growth in sales for first time in three years

Asda, the Leeds-headquartered supermarket chain, has reported quarterly sales growth for the first time in three years.

During the three months until June 30th, the supermarket chain saw like-for-like sales increase by 1.8%, Asda owner Walmart announced.

This marks the first time Asda has seen sales increase following 11 consecutive quarters of sale slumps, which began in the second quarter of 2014.

During the same period last year, Asda reported its worst quarterly performance ever as sales dropped by 7.5%.

This growth period is the result of a strong Easter performance, price cuts and a significant increase in new customers.

Sean Clarke, Asda president and chief executive, said: “Our continued focus on delivering great value and service meant 275,000 new customers chose to shop at Asda in Q2, particularly during Easter, which saw us return to positive comp growth.

“Recognition should go to our store colleagues for the progress made from 2016, but we know we need to continue to up our game to be in the best shape possible.

“We will continue to work collaboratively with our suppliers to create the best products, make investments where they matter most to our customers, and ensure that we are fit for purpose in what remains a competitive market.”

Doug McMillon, Walmart chief executive, said he was “encouraged” by Asda’s performance during the quarter.

He commented: “Customers are responding to investments in price and store experience by visiting the stores more often and increasing their basket sizes. There’s still much more to be done, but we’re clearly headed in the right direction”

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