Member Article

How Can Social Media Help Your Business?

With the digital age becoming increasingly influential in this current day and age, we are seeing businesses everywhere turn to social media as a tool to raise awareness, keep in touch with their customers and of course, utilise in their marketing strategy.  Social media has the capabilities to reach potential customers who are impatient and looking for immediate answers, that wouldn’t otherwise call or email the suggested lines. It’s a way of valuing customers and a simple reply from the company you are trying to contact can benefit your business in more ways and than you think. 

As we know, businesses are built on the foundation of customer service, which allows frequent and easy two-way communication between the business and the client. There are a number of large companies that use it effectively, with the likes of Tesco, BBC, Paddy Power and Sky Customer Service having quick, snappy and memorable conversations with social media users. 

Below we’ve listed just how effective social media can be for businesses.

Developing Relationships

We all understand how frustrating it can be to waiting for endless amounts of time with a monotone dial tone waiting for customer services to answer. It is something that social media has helped salvage with the number of people attempting to ring at the same time. Social media brings the opportunity for customers to interact through updates on feeds and pages rather than having to wait to resolve their query/problem. Once you start to interact with followers you can see that it builds a trust into the brand, which is monitored through social media. 

Hashtags

I think we all understand how important the hashtag has become. With thousands of people all over the world using hashtags to increase their reach, it can be something that trends in minutes, helping people understand any issues, new products or services and it also gives followers an instant update. Effectively, you are creating an online hub for followers to access information about your business and any instant news that needs to be released. 

Brand Awareness

As much as social media has been utilised to help others, social media can do wonders for the brand itself. In terms of interaction it is second to none and almost immediate, however, constantly updating and refreshing content can be just as influential. Whether it is as simple as a problem such as posting the Sky contact number, or as complex as a 5-part tweet, followers will see it and be in the know immediately. Just remember that the tone you use is how followers will respond to you, especially as it is a representation of the brand, rather than the individual posting. 

This was posted in Bdaily's Members' News section by Roman Winter .