Member Article

Hotfoot Design launches new website for QiSOFT

Lancaster-based Hotfoot Design has launched a new website for QiSOFT - a global provider of quality management software for the process manufacturing sector. Based in Leyland, and with offices in the United States and the Netherlands, QiSOFT works with manufacturing giants, including Unilever, to ensure consistency in production.

QiSOFT approached Hotfoot with a brief to build a new website which would further engage and better convert sales leads for their innovative product QIS.

Charlie Haywood, creative director at Hotfoot Design explains: “QiSOFT is obsessive about quality, its purpose being to help clients deliver consistent excellence, so the company needed a website to reflect this. The end result engages and delivers more effectively, ultimately delivering growth to the bottom line.”

Cathy Fortune from QiSOFT continues: “We approached Hotfoot to design and develop a new website to support our growth in Europe and North America. The objective was to bring our business and product to life, help prospective customers understand our unique value proposition, and generate new sales enquiries. We are thrilled with both the work Hotfoot has produced, the strategic guidance throughout the process, and the results we are seeing since the site went live.”

This comes during what has been an incredibly busy year for Hotfoot Design. The agency recently won a BIBA award for Creative Agency of the Year, earlier in the year Michael Gibson joined as non-executive director, alongwith two other senior hires. Plus Hotfoot has been celebrating a raft of new business wins including Keswick Tourism Association, Beetham Nurseries, Jewels of the Ummah, Atkinson Vos and Lancaster Brewery.

This was posted in Bdaily's Members' News section by jane devereux .