Instagram influencer Takumi surpasses 1,000 campaigns with new global expansion

Instagram influencer platform, Takumi, has announced today (October 19) that it has surpassed 1,000 paid influencer marketing campaigns and is looking to expand in the US.

Founded in 2015, Takumi has doubled its headcount in the last six months and recently opened a New York office - its first outside the EU.

On Takumi’s rapid expansion, Mats Stigzelius, co-founder and CEO of Takumi, said: “Ours is a platform built for high-quality brand collaborations, and we think that’s going to really resonate with the US market.

“We offer brands a way to work with the best influencers at scale, giving them access to authentic and engaging content. And, because we’re a fully managed service, we save companies time by running the entire process for them. We’re confident our approach can consistently deliver better results than those of our competitors, particularly in the US.”

The rapid growth enjoyed by Takumi reflects the growing popularity of influencer marketing. Research published last month found that 96 per cent of marketers have plans to spend on influencer marketing, with one in 10 planning to spend more than £100k.

Solberg Audunsson, co-founder and head of product at Takumi, added: “We now work with around 1,000 different influencers every month and so far we’ve successfully completed over 1,000 paid-for campaigns, working with over 500 different brands and agencies.

“It’s been a really successful period for the company, and the objective is to now build on that success in the US. One of the biggest factors in our expansion is the opportunity that Instagram represents…

“When we started out, influencer marketing on the platform still felt niche, but now it’s growing faster than ever, and there are many different content styles and audiences for brands and creators to tap into.”

As well as London, Takumi has offices in New York, Berlin and Reykjavik.

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