Member Article

Why your e-Commerce Store needs a Product Builder for 2018?

The new year marks the beginning of a lot of new trends for the e-Commerce industry. One of these trends that will be huge in 2018 is the that of providing customizable products to users.

Nowadays, almost everything is easily available to people at the click of a button which has led to them wanting for more. Users now prefer products that are more closer to their needs and can be modified to reflect their style. Hence, the demand for such customizable products has been on the rise.

If you’re still in a dilemma of whether or not such a feature would be a good addition to your store or not, the following points will definitely help you clear some things out.

1. Customizable Products Drive more Repeat Sales

If you visit a store once and really enjoy the products and the whole shopping experience there, you are bound to go back to it for future purchases. The same principle applies to e-Commerce stores. Providing products that can be personalized by the customers themselves makes their shopping experience a lot more delightful. This in turn guarantees you that the customers will be returning to your store for future purchases to experience the same.

2. Custom Products are Returned a Lot Less Often

When your customers are getting exactly what they want, the probability of them returning the products is incredibly low. Processing returns is a cumbersome task and now you have a great way of avoiding them. Customers are more likely to easily accept a product that they had a part in creating rather than already created products. With a rise in this acceptance, the rate of return becomes really low.

3. People are willing to a Pay a Lot More

According to a study, if users can customize or create their own product, they are more than willing to pay a 20% higher premium for the product on an average. This means that store owners can charge a little extra for custom products and increase their profits margins drastically with them. And more profits is something that is always great to have.

4. They Provide you with a Better Market Insight

When you hand over the ability of creating products to your target audience itself, you wouldn’t have to rely much on assumptions as to what they are looking for. With a product builder on your store, you can analyze what kind of products do your customers prefer and how do they prefer it. You can base your next products on this data, thereby making it more successful.

5. Establish a Better Online Presence with a Unique Feature

Offering a something unique through your store creates something new you can market your store on. Apart from this, personalized products get more attention from customers due to repeat sales and word of mouth promotions by the loyal customers of your who prefer your store over others. All of this, collectively helps you establish a dominant online presence in a budding market.

So these were a few advantages of providing customizable products through your store. Executing such a function too is a really easy task. All you need is a custom product builder plugin with the relevant components to integrate with your store. With that, you’re good to take over the market in the best and most lucrative way possible.

This was posted in Bdaily's Members' News section by Matrid Tech .