Newcastle's Generator appoints new marketing manager preparing for 2018 growth

The North East’s creative and digital development agency, Generator, has employed a full-time marketing manager as the organisation prepares to expand its business growth and development reach throughout the UK in 2018.

North East-native and marketer, Jodie Balmer has joined Generator having returned from a two-year stint in Melbourne where she worked for the Havas Worldwide owned PR firm, Red Agency.

Prior to her Australian experience, the Northumbria University graduate gained experience in international PR working in Singapore and Bali, carrying out a senior marketing role for the Singapore-based fashion e-commerce giant, Gnossem.com.

Jodie decided to return to the North East with new ideas on how to add to the North East’s burgeoning creative scene.

She said: “Generator is undergoing massive changes both internally and externally and it’s very exciting to be part of such a vibrant company.

“I’ve worked in integrated agencies since embarking on a marketing career but I really wanted to move in-house to make a difference and put my passion for music and all things tech to good use.

“The culture I’ve worked in and around over the last few years is somewhat different to the North East but eventually it was the Geordie people that brought me back home.”

Generator CEO, Jim Mawdsley, who is currently building a new team aiming to make the organisation’s services better known, has said Jodie was great for the role.

He added: “Having someone who can put strategies in place to extend our reach and reputation for delivering successful business growth and talent development programmes is vital to our long-term plan.

“Jodie was the ideal choice as she understands the sector, knew us and what we were trying to achieve and came from the agency background that would strengthen our internal development.

“Generator has gone through a significant shift in the last three years and while we retain our presence as a leading music development agency, we have built our credibility and effectiveness in the creative digital space.”

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