Black Sheep Brewery unveils national listing with Tesco

Black Sheep Brewery has secured a national listing with Tesco which will see a range of newly developed brands available on the supermarket shelves for the first time.

The North Yorkshire-based brewery has secured exclusive listings with the Tesco for new releases Venus & Mars, Milk Stout and My Generation Pale Ale, as well as 54° North.

54° North, a 4.5% ABV premium small batch craft lager, was created in 2017 in homage to Black Sheep’s hometown of Masham, which sits on 54’ 13’ 24“ N; 1’ 39’ 20“ W longitude and latitude lines.

Tesco worked with Black Sheep to deliver 54° North in small pack format, which will be exclusively available in 6 x 330ml cans, following its launch to pub trade customers in 30L keg format last year.

Venus & Mars and Milk Stout will be available in 500ml bottled format, with My Generation being scaled up to 500ml bottles for the first time.

A 4.5% ABV pale ale, the Venus & Mars name derives from Venus, the Greek Goddess of Beauty, and Mars, the Greek God of Agriculture, with Black Sheep fusing First Gold, Summit and Chinook hops to provide a ‘hop forward’ tasting beer.

Milk Stout, a 4.4% ABV creamy stout with notes of chocolate, vanilla and coffee, has been scaled up to bottled format for the first time.

My Generation is distributed through Black Sheep and is brewed from a blend of new world hops including Cascade, Galena, Magnum and Polaris. The 4.7% ABV beer was previously only available in can and 30L keg formats.

Jo Theakston, sales and marketing director at Black Sheep Brewery, said: “The launch of our first lager, 54°North, was a defining moment for Black Sheep and securing this exclusive partnership with Tesco is another significant moment for us.

“We are delighted to be working with the UK’s number one supermarket chain to drive our new brands forward as we continue to diversify and brew a range of beers that can be enjoyed in the comfort of the home, as well as in pubs and bars.

“Our newest brews together with existing, established brands will make for some exciting additions to supermarket shelves.”

Dom Hill, head of lager at Tesco, added: “We are excited to be working closely with the team at Black Sheep, especially on 54° North. We are confident our customers will enjoy the new range of beers and find the perfect one whatever their tastes.”

All beers will be available in 500 stores and priced between £1.65 and £7.

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