Member Article

Visualsoft appoints new digital marketing manager

Leading e-commerce and digital agency, Visualsoft, has appointed Hayley Wright as digital marketing manager.

Hayley will be responsible for improving the overall digital performance of the company’s online channels andpromoting the brand as a leader in the e-commerce and digital industry. This will include creating effective strategies for the business’ SEO, PPC, paid social media and email campaigns, which is expected to drive business growth and expand Visualsoft’s reach across the UK.

She has over four years’ experience within the digital sector and has a proven flair with managing a variety of clients and boosting their online reach. Most recently, she spent a year and a half working as an account manager for Mediaworks, a North East digital marketing agency, where she was responsible for handling strategies, managing web and app projects and creating project timelines.

The Manchester-based company, with offices in Teesside and Newcastle, has a growing team of over 200 staff who specialise in the design, build, support and marketing of online stores for retailers across the UK. TJ Hughes, Shoetique and Psyche are amongst the brands on the business’ ever-growing client list. The company also operates a unique ‘Shared Success’ model which, unlike the industry norm, charges clients based on a percentage of their sales, instead of upfront and fixed fees.

Hayley said: “Having just come from another digital agency, I am experienced implementing new digital strategies that significantly improve brand recognition. I am really excited to bring a fresh perspective to Visualsoft’s digital marketing team and see how we can increase the brand’s online reach even further.”

Lauren Archer, Visualsoft’s head of brand marketing said: “We have introduced this new position to bolster growth as we mark our 20th anniversary. Hayley was the ideal person to help drive the business forward through effective use of digital marketing. I’m confident she will be able to maximise the brand’s online reach and optimise our existing activity, so we can make the most of our channels and website.

“We were inundated with applications for the digital marketing role, but Hayley’s experience in project and account management was really attractive to us and helped her fend off the competition. She’s everything I’d hoped for and I can’t wait to see what exciting progress she makes within her new position.”

This was posted in Bdaily's Members' News section by Holly Greening .