Member Article

Horizon Works looks to the future with new staff and new brand

North East-based business to business marketing company Horizon Works has bolstered its team – and launched a vibrant new brand - as it builds on a period of sustained growth.

The company, which is headquartered in Newcastle, has recruited across client delivery and business development to support new and current clients regionally, nationally and internationally, and to expand its presence in key markets.

Horizon Works, which was founded in 2010, supports innovators in complex industries with B2B marketing, and specialises in sectors including manufacturing and engineering, healthcare and life sciences, technology, law and finance. It also works with trade bodies, industry membership organisations, education and training providers and local authorities.

The company was recently commissioned to conduct several marketing campaigns for Fera Science Ltd, a national and international centre of excellence for interdisciplinary investigation and problem solving across plant and bee health, crop protection, sustainable agriculture, food and feed quality and chemical safety in the environment.

Other recent client wins include Ameriwater, a US-based provider of water treatment equipment for dialysis, hospital and industrial applications, the Newcastle office of Murgitroyd, a global firm of European patent attorneys and trade mark attorneys, and Parker Bioscience’s Food and Beverage division, which has sites in California and Birtley.

In the last year, companies including contract research and development organisation Arcinova, business communications and systems specialist Cellular Solutions and bespoke biometric insole manufacturer Podfo have also joined Horizon Works’ client portfolio.

Horizon Works’ new team members include Louise Fielding-Smith, who has joined the Horizon Works team as PR and communications specialist, and Veronica Veselinova and Sarah McCourt, who have been appointed as marketing and PR executives. Louise, Veronica and Sarah will be helping to deliver client accounts using a range of tactics including media relations, digital marketing, content marketing and social media.

In addition, Emma Hagar has been recruited as a marketing coordinator to support Horizon Works’ marketing and business development plan.

This month, the company also launched a new brand and website, which form key components in its growth strategy.

Samantha Davidson, managing director of Horizon Works, said: “I’m delighted that Louise, Sarah, Veronica and Emma have joined Horizon Works as we open up a new chapter in our business journey. They bring a great deal of specialist expertise to our team – as well as a passion for marketing and a dedication to supporting us in moving the business forward.

“Coupled with our new brand and website – which truly reflect where Horizon Works is positioned and how we can support innovators across our region and beyond – this recruitment drive marks an exciting phase in our development.

“Our strategic approach and ability to turn complex technical information into powerful messages and campaigns has resonated with businesses at the forefront of their industries, both in the North East and overseas, and we’re looking forward to helping more companies to grow through the rest of 2018 and beyond.”

Horizon Works, which has offices in Newcastle and Middlesbrough, provides a single source for clients to access marketing, strategy, PR, digital and creative services.

The company is the marketing partner of The Advanced Manufacturing Forum, for which it delivers a quarterly Marketing Club to support businesses in the North East’s manufacturing sector.

This was posted in Bdaily's Members' News section by Emma Hagar .